Methodology

How the Favikon Index works

The Favikon score

Every tracked public figure receives an authority score each day, on an open-ended scale of roughly 0 to 11,500 points. It combines four components, each expressed as a percentile against all the creators Favikon tracks on the same platform:

• Reach — 30%. Average views per post over the last 90 days.
• Engagement — 30%. Reactions, comments and shares per post.
• Audience — 30%. Follower count.
• Consistency — 10%. Posting frequency, capped at 25 posts over 90 days.

The overall score combines Instagram, TikTok, YouTube, X and LinkedIn. Posts less than 24 hours old are excluded: they have not finished accumulating views. A given day's score therefore describes the window ending the day before.

The tier (1 to 10, 1 being the highest) divides the scale into fixed bands that stay the same from one day to the next. The most-followed figures sit in tiers 1 to 4, so the top of a ranking is tight: a few dozen points can be worth a place.

The influence map

The map places each person on two measures over the last 30 days. Up: how many views their posts got. Right: how much their posts make people react (likes, comments, shares), compared with the median account of the same size, on the same platform and in the same country. 1× is the normal reaction for an account that size; 2× means twice as many reactions. Posts under 48 hours old are excluded so recent posts aren't penalized.

For each platform, we take the median reactions per post relative to followers, so a single viral video doesn't skew the month. The benchmark is the same median across all active individual accounts (at least 3 posts in the period, brands excluded) in the same follower band (5K–20K, 20K–100K, 100K–300K, 300K–1M, 1M–3M, 3M+), in France; a band with fewer than 200 accounts widens to Europe, then worldwide. It is recalculated every Monday. A platform counts from 3 posts and 5K followers; “All” combines platforms with a follower-weighted geometric mean. The index is capped between 0.2× and 5×. Views only count where they are public (TikTok, YouTube, X, Instagram Reels); LinkedIn doesn't show them, so its map reads in reactions. Facebook is not on the map yet.

Who is ranked

• Presidential 2027

  Eligible

  Declared candidates and personalities tested in polls published in the last 60 days. Once the Conseil constitutionnel publishes the official list, exactly that list.

  Excluded

  Everyone else, including party officials who are not candidates.

  Accounts

  Personal accounts only. Party and campaign accounts don't count.

• Top 100 AI

  Eligible

  AI founders, researchers, lab leaders and policy leaders: people whose job is to build, run or regulate, not to make content. France view: French people only.

  Excluded

  Content creators: they have their own rankings.

  Accounts

  Personal accounts only. Company and lab accounts don't count.

• Top 100 CEOs

  Eligible

  People who run or control companies: people whose job is to build and run, not to make content. France view: CEOs of French companies.

  Excluded

  Content creators: they have their own rankings.

  Accounts

  Personal accounts only. Company accounts don't count.

• World leaders

  Eligible

  Current heads of state and heads of government.

  Excluded

  Leaders with no personal account. They are listed under the ranking, not ranked.

  Accounts

  Personal accounts only, not office accounts (@POTUS, royal households, presidencies). One exception: the Pope's @Pontifex.

• Top 200 Creators

  Eligible

  A person, duo or group whose audience comes from their own content on social media.

  Excluded

  Athletes, musicians, actors, models, TV personalities, politicians, journalists, executives.

  Accounts

  The creator's own accounts, including the shared channels of duos and groups.

• Top 200 B2B Creators

  Eligible

  Creators whose content speaks to people about their working lives: business, marketing, sales, management, careers, HR, tech, AI at work, tax, office humor.

  Excluded

  Executives known for their company more than their content, motivation and lifestyle, personal finance and crypto, consumer tech, media outlets and meme pages. People already in the Top 100 AI or the Top 100 CEOs stay there.

  Accounts

  The creator's own accounts. A creator can appear in both Creators and B2B creators.

• Top 200 Athletes

  Eligible

  Top-level athletes (pro, Olympic, top college), active or retired, known for their sport. France view: athletes who represent France.

  Excluded

  Sports content creators, journalists, coaches and executives, WWE (scripted entertainment).

  Accounts

  Personal accounts only. Club, team and federation accounts don't count.

• Top 200 Brands

  Eligible

  A company or product that sells something, ranked through its strongest global account.

  Excluded

  Clubs and leagues, media and entertainment, social networks, institutions, people. Country accounts don't count (Netflix Brasil); national brands keep their account.

  Accounts

  The brand's official account.

• Top 50 Beauty

  Eligible

  Makeup, skincare, hair and fragrance brands, plus beauty retailers.

  Excluded

  Salons, makeup artists and creators, supplements, groups, country accounts.

  Accounts

  Luxury houses count through their beauty account (Dior Beauty).

• Top 50 Luxury

  Eligible

  Fashion houses, leather goods, high jewelry and watchmaking.

  Excluded

  Cars, resellers, mass-market jewelers, premium brands.

  Accounts

  The house's global account.

• Top 50 Gaming

  Eligible

  Games, publishers, studios and consoles.

  Excluded

  Esports teams and events, gaming media, fan accounts.

  Accounts

  The global account of the game or company (country accounts don't count).

• Creator brands

  Eligible

  Brands whose founder is a content creator, a celebrity or an athlete.

  Excluded

  Collaborations and brand ambassadors: the person must have founded the brand.

  Accounts

  The brand's official account, not the founder's.

• Top 100 Clubs

  Eligible

  Pro clubs and franchises, plus F1, MotoGP and Formula E teams.

  Excluded

  Leagues, national teams, federations, carmakers' racing divisions.

  Accounts

  The club's main account; women's sections and academies count under that account.

• CAC 40

  Eligible

  The 40 companies in the CAC 40 index of the Paris stock exchange.

  Excluded

  Subsidiary brands and division accounts.

  Accounts

  The company's own account, not its brands' (LVMH, not Louis Vuitton).

One list per person when roles overlap: Jake Paul is in Creators, not Athletes. One exception: a creator can be in both Creators and B2B creators.

Everyone: eligibility lists are checked weekly.

Each world ranking scores its whole pool every day, a pool wider than the list shown, so entries and exits are real. Roles are given as of the date the pool was built.

Platforms covered

• TikTok
• YouTube
• X
• LinkedIn
• Instagram
• Facebook

Data updated every 6 hours. World rankings: people mostly active on platforms we don't cover (Weibo, WeChat, VK, Telegram) are under-represented.

Tracked accounts are refreshed every 6 hours. Facebook is shown for audience but is not part of the score. Facebook follower counts are rounded by the platform.

History

Charts go back up to two years. The past was reconstructed from posts retrieved directly from each platform, then scored with the same formula and the same scale as today's score. An older post's views and reactions are the ones it shows today, so a reconstructed history may differ by a few dozen points from what a same-day calculation would have produced. From today on, every data point is computed live.

Posts and share of attention

Posts, views and engagements over the last 7 days come from the official accounts tracked by Favikon. Share of attention compares each figure's engagements (or views, or number of posts) with the total for all figures in the same ranking, over the same window.

Politics section: polls

The voting intentions shown come from a single poll and a single scenario, cited with its pollster, its sponsors and its fieldwork dates. Only candidates tested in that poll appear in the comparison. We do not calculate or average any poll figures.

What it isn't

The Favikon Index measures online presence, not popularity or voting intention. A high score means a figure is seen, followed and talked about, not that they are liked or will be elected. Voting intentions, when shown, are cited with their pollster and date.

Election-weekend freeze

The Presidential 2027 ranking is frozen from Saturday 00:00 to Sunday 20:00 on each round: April 17–18 and May 1–2, 2027. During the freeze, the Poll column and the "Ballot box vs. screen" module are hidden, because polls can't be published or discussed in that window.