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Top 200 most influential B2B creators (2026 ranking)
Today's movement
Shamani takes the lead. Xabi posts the biggest 30-day gain, at +323.
Who are the most influential B2B creators? As of Oct 25, 2026, the five most influential are Raj Shamani, Iman Gadzhi, Steven Bartlett, Pak Win, and Adam Grant. The Favikon Index Top 200 B2B Creators ranks creators on business, marketing, leadership, tech and working life every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 200 Creators, Top 100 CEOs, and Top 100 AI.
Climbing · 30D
- X
XabiAI at work 
+323score 9,247 - AA
Anis AyariData & AI 
+214score 8,973 - JY
Jon YoushaeiMarketing 
+141score 9,594
Making people react · min. 5M views
- AA
Adnan AlkhazenCybersecurity 
56.9×24.1M views - JX
Juninho XucrezaOffice humor 
49.1×38.3M views - YG
Yan Gonzales PinheiroMarketing 42.0×19.3M views
Falling · 30D
- TD
Tay DantasMarketing −352score 9,173 - TK
Thanayos KongpichetkulEconomics 
−288score 9,489 - CA
Cris ArcangeliStartups −226score 9,564
Top 200 B2B Creators: the full ranking
The ranking
Creators who speak to people about their working lives, ranked by Favikon influence score.
Reach vs. reactions among B2B creators
Who gets seen, who gets a reaction
Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.
Reactions vs. an account of the same size →
Favikon score v3 · data as of Oct 24, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded · 10 people not shown (fewer than 3 posts in 30 days)
Biggest climbers and fallers among B2B creators this month
Who's surging, who's stalling
Biggest gains · 7d
Biggest % gains · 7d
Declines and slowdowns
Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook · % computed only for accounts with at least 20K followers, to filter out small accounts.
Leaders by platform among B2B creators: TikTok, Instagram, YouTube, X, LinkedIn
Who rules each platform
How the Top 200 B2B Creators has changed over time
Replay the ranking
Head-to-head matchups among B2B creators
The matchups
How the Favikon score works
The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →
Frequently asked questions
Who is the most influential B2B creator?
Raj Shamani is the most influential B2B creator according to the Favikon Index Top 200 B2B Creators, with a Favikon score of 9,983 points on Oct 25, 2026. Iman Gadzhi and Steven Bartlett complete the top three. The ranking is recalculated every day.
How often is the Top 200 B2B Creators updated?
The Favikon Index Top 200 B2B Creators is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.
How is influence measured in the Top 200 B2B Creators?
Influence in the Favikon Index Top 200 B2B Creators is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.
Which social media platforms are included?
The Favikon Index Top 200 B2B Creators covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.
Who is included in the Top 200 B2B Creators?
Creators whose content speaks to people about their working lives: business, marketing, sales, management, careers, HR, tech, AI at work, tax, office humor. The creator's own accounts. A creator can appear in both Creators and B2B creators.
Other rankings
Other rankings
- Presidential 2027Mélenchon keeps first place, 8 points ahead of Bardella. Lisnard posts the biggest 30-day gain, at +160.No. 1JL
Jean-Luc Mélenchon9,945See the ranking → - Top 100 AIAltman keeps first place, 55 points ahead of Huang. Chappaz posts the biggest 30-day gain, at +612.No. 1SA
Sam Altman9,867See the ranking → - Top 100 CEOsZuckerberg keeps first place, 33 points ahead of Pichai. Aggarwal posts the biggest 30-day gain, at +415.No. 1MZ
Mark Zuckerberg9,994See the ranking → - World leadersModi keeps first place, 3 points ahead of Trump. bin Hamad Al Thani posts the biggest 30-day gain, at +356.No. 1NM
Narendra Modi9,999See the ranking → - Top 200 CreatorsMrBeast, IShowSpeed and 1 other share first place. CarryMinati posts the biggest 30-day gain, at +129.=1MD
MrBeast (Jimmy Donaldson)9,999See the ranking → - Top 200 AthletesRonaldo and Messi neck and neck. Topuria posts the biggest 30-day gain, at +400.No. 1CR
Cristiano Ronaldo9,999See the ranking → - Top 200 BrandsRockstar Games keeps first place, 2 points ahead of Minecraft. Saint Laurent posts the biggest 30-day gain, at +661.No. 1RG
Rockstar Games9,998See the ranking → - Top 50 BeautyHuda Beauty keeps first place, 17 points ahead of Rhode. Kylie Cosmetics posts the biggest 30-day gain, at +75.No. 1HB
Huda Beauty9,971See the ranking → - Top 50 LuxuryDior keeps first place, 11 points ahead of Gucci. Saint Laurent posts the biggest 30-day gain, at +661.No. 1D
Dior9,985See the ranking → - Top 50 GamingRockstar Games keeps first place, 2 points ahead of Minecraft. Riot Games posts the biggest 30-day gain, at +18.No. 1RGRockstar Games9,998See the ranking →
- Creator brandsHuda Beauty keeps first place, 17 points ahead of Rhode. Kylie Cosmetics posts the biggest 30-day gain, at +75.No. 1HBHuda Beauty9,971See the ranking →
- Top 100 ClubsFC Barcelona keeps first place, 1 point ahead of Oracle Red Bull Racing.No. 1FB
FC Barcelona9,998See the ranking → - CAC 40Airbus keeps first place, 233 points ahead of Hermès. Renault posts the biggest 30-day gain, at +51.No. 1A
Airbus9,926See the ranking → - Notify me for the next rankingsOne email when a new ranking goes live.
