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Top 50 most influential beauty brands (2026 ranking)

Today's movement

Huda Beauty keeps first place, 17 points ahead of Rhode. Kylie Cosmetics posts the biggest 30-day gain, at +75.

Updated Oct 26, 2026, 12:58 PM CET

Which beauty brands are the most influential on social media? As of Oct 25, 2026, the five most influential are Huda Beauty, Rhode, r.e.m. beauty, Rare Beauty, and Kylie Cosmetics. The Favikon Index Top 50 Beauty ranks beauty brands every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Creator brands, Top 50 Luxury, and Top 200 Brands.

Top 50 Beauty: the full ranking

The ranking

Makeup, skincare, hair and fragrance, plus beauty retailers, ranked by Favikon influence score.

#	Brand	Followers ↓	7D	30D	Reactions ××
1=	HBHuda BeautyHuda Beauty	81.5M	+46.4K	+101.7K	0.3×
2=	SSephoraSephoraRetailer	52M	+73.9K	+167.5K	≤0.2×
3=	MMaybellineMaybelline	48.9M	+24.6K	+7.2K	0.2×
4=	MCMAC CosmeticsMAC Cosmetics	47.4M	−903	−3.6K	0.2×
5=	KCKylie CosmeticsKylie Cosmetics	33.7M	+38.8K	+18.3K	1.1×
6=	NNaturaNatura	29.6M	+28K	+168.8K	≤0.2×
7=	OBO BoticárioO Boticário	24.9M	+83.6K	—	≤0.2×
8=	BBBath & Body WorksBath & Body Works	20.8M	—	—	0.3×
9=	SSHEGLAMSHEGLAM	20.8M	+117.1K	+117.1K	0.3×
10=	ABAnastasia Beverly HillsAnastasia Beverly Hills	20.1M	+2.1K	—	≤0.2×
11=	FBFenty BeautyFenty Beauty	20.1M	+8K	+94.4K	≤0.2×
12=	YBYSL BeautyYSL Beauty	19.8M	+66.7K	+110.9K	0.5×
13=	LLancômeLancôme	19.1M	+30.3K	+33.2K	≤0.2×
14=	DBDior BeautyDior Beauty	17.2M	+55.1K	+206.2K	0.2×
15=	NNYXNYX	17.1M	—	−5.7K	≤0.2×
16=	UDUrban DecayUrban Decay	15.9M	+1.1K	—	≤0.2×
17=	KMKIKO MilanoKIKO Milano	15.8M	—	—	0.3×
18=	Ce.l.f. Cosmeticse.l.f. Cosmetics	15.1M	+26.2K	+29.7K	0.3×
19=	RBRare BeautyRare Beauty	15M	+2.2K	+3.1K	0.8×
20=	CTCharlotte TilburyCharlotte Tilbury	12.8M	+19.4K	—	0.3×
21=	essenceessence	11.7M	+44.4K	—	0.7×
22=	SLSalon LineSalon Line	11.1M	+3.4K	+9.7K	≤0.2×
23=	QDQuem Disse, Berenice?Quem Disse, Berenice?	10.1M	—	—	≤0.2×
24=	FMFlorence by MillsFlorence by Mills	9.7M	—	—	0.5×
25=	GGratisGratisRetailer	8.8M	—	—	≤0.2×
26=	EEmbellezeEmbelleze	8.6M	−310	−1.2K	0.2×
27=	RRhodeRhode	8.2M	+102.7K	+225.7K	4.5×
28=	CBChanel BeautyChanel Beauty	8.1M	+35.8K	—	≤0.2×
29=	CCyzoneCyzone	7.9M	—	+14.1K	0.3×
30=	SJSol de JaneiroSol de Janeiro	7.7M	—	+32.9K	0.6×
31=	SCSUGAR CosmeticsSUGAR Cosmetics	6.3M	+5.1K	+5.3K	0.2×
32=	TOThe OrdinaryThe Ordinary	6.2M	—	—	≤0.2×
33=	DDruniDruniRetailer	6.1M	—	+55.3K	0.2×
34=	r.e.m. beautyr.e.m. beauty	6M	+10.2K	—	7.1×
35=	TBTruly BeautyTruly Beauty	5.6M	—	—	0.2×
36=	GGuerlainGuerlain	5.4M	+17.9K	+17.9K	0.4×
37=	CCeraVeCeraVe	5.4M	+16.9K	—	0.3×
38=	TTYMOTYMO	5M	+11.4K	—	≤0.2×
39=	FKFlower KnowsFlower Knows	4.4M	—	+50.5K	0.9×
40=	RROSSMANNROSSMANNRetailer	4.2M	—	—	0.4×
41=	SCSkala CosméticosSkala Cosméticos	4.2M	−6.2K	−6.2K	≤0.2×
42=	ésikaésika	3.8M	+13.4K	—	0.5×
43=	LL'BELL'BEL	3.1M	—	—	1.4×
44=	DDeraahDeraah	2.9M	—	—	≤0.2×
45=	FSFenty SkinFenty Skin	2.8M	+628	+9K	1.1×
46=	PBPrada BeautyPrada Beauty	2.3M	+22K	—	0.6×
47=	LBL'Occitane au BrésilL'Occitane au Brésil	2M	—	—	0.9×
48=	YYanbalYanbal	2M	—	—	0.9×
49=	MCMARS CosmeticsMARS Cosmetics	940.9K	—	+32.2K	0.4×
50=	HHERAHERA	803.3K	—	+28.7K	0.6×

Reach vs. reactions in beauty

Who gets seen, who gets a reaction

Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.

Reactions vs. an account of the same size →

Favikon score v3 · data as of Oct 24, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded

Biggest climbers and fallers in beauty this month

Who's surging, who's stalling

Biggest gains · 7d

Biggest % gains · 7d

Declines and slowdowns

Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook · % computed only for accounts with at least 20K followers, to filter out small accounts.

Leaders by platform in beauty: TikTok, Instagram, YouTube, X, LinkedIn

Who rules each platform

How the Top 50 Beauty has changed over time

Replay the ranking

Head-to-head matchups in beauty

The matchups

How the Favikon score works

The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →

Frequently asked questions

What is the most influential beauty brand?

Huda Beauty is the most influential beauty brand on social media according to the Favikon Index Top 50 Beauty, with a Favikon score of 9,971 points on Oct 25, 2026. Rhode and r.e.m. beauty complete the top three. The ranking is recalculated every day.

How often is the Top 50 Beauty updated?

The Favikon Index Top 50 Beauty is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.

How is influence measured in the Top 50 Beauty?

Influence in the Favikon Index Top 50 Beauty is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.

Which social media platforms are included?

The Favikon Index Top 50 Beauty covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.