Top 50 Beauty · United States

Urban Decay

Score: 8,596+9 today
Rank: 45/50 ↓8
over 90 days: −337−3.6%

Urban Decay Cosmetics is a makeup brand known for its bold and unconventional approach to beauty. The brand emphasizes individuality and self-expression through its anti-bland makeup philosophy. Based in Los Angeles, it primarily promotes its products through visually striking content on social media platforms.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 72K; per post
Median engagements: 1K; per post
Posts: 165; over 90 days
Followers: 11.7M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%90
Average views per post over 90 days
Engagement · 30%82
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

11.7M total followers

Platform	Followers	Score
Instagram@urbandecaycosmetics	9.7M	8,859t1
TikTok@urbandecaycosmetics	495.5K	6,826t3
YouTube@Urban Decay Cosmetics	154K	5,063t5
X@urbandecay	1.2M	3,025t8
LinkedIn@urban-decay-cosmetics	142.4K	2,972t8
Facebook@UrbanDecayCosmetics	4.2M	not scored
Threads@urbandecaycosmetics	1.2M	not scored

Last 30 days

Urban Decay's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Urban Decay's top posts

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