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Top 50 most influential luxury brands (2026 ranking)

Today's movement

Dior keeps first place, 11 points ahead of Gucci. Saint Laurent posts the biggest 30-day gain, at +661.

Updated Oct 26, 2026, 12:33 PM CET

Which luxury brands are the most influential on social media? As of Oct 25, 2026, the five most influential are Dior, Gucci, Richard Mille, Jacquemus, and Loewe. The Favikon Index Top 50 Luxury ranks luxury houses and brands every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 50 Beauty, Top 200 Brands, and CAC 40.

Top 50 Luxury: the full ranking

The ranking

Fashion houses, leather goods, high jewelry and watchmaking, ranked by Favikon influence score.

#	Brand	Score ↓	7D	30D	Reactions ××	Brands rank
1=	DDiorDiorFRFR	9,985	−1	+27	0.3×	#10
2=	GGucciGucciITIT	9,974	−1	+5	0.3×	#24
3↑3	RMRichard MilleRichard MilleCHCH	9,972	+7	+20	0.4×	#26
4↓1	JJacquemusJacquemusFRFR	9,961	−1	—	0.3×	#39
5↓1	LLoeweLoeweESES	9,951	−3	=	0.5×	#50
6↑3	JCJacob & CoJacob & CoUSUS	9,948	+14	—	1.6×	#52
7=	RRolexRolexCHCH	9,946	−1	—	0.8×	—
8↑3	PPradaPradaITIT	9,935	+24	+124	0.2×	#63
9↓1	TTod'sTod'sITIT	9,924	+4	+15	1.4×	#85
10↑2	CChanelChanelFRFR	9,923	−8	−1	0.2×	#88
11↑24	LVLouis VuittonLouis VuittonFRFR	9,923	+10	+11	≤0.2×	#89
12↓2	MMMiu MiuMiu MiuITIT	9,920	−12	−20	0.3×	#93
13↓8	SLSaint LaurentSaint LaurentFRFR	9,917	+2	+661	0.8×	#95
14=	TCTiffany & Co.Tiffany & Co.USUS	9,886	+10	—	0.6×	#110
15↑3	FFendiFendiITIT	9,885	+17	−2	0.2×	#111
16↑1	IHIris van HerpenIris van HerpenNLNL	9,864	+15	—	6.3×	—
17↑2	ESElie SaabElie SaabLBLB	9,852	+26	—	0.3×	—
18↓5	CCartierCartierFRFR	9,845	−44	—	0.3×	#127
19↑22	AMAlexander McQueenAlexander McQueenGBGB	9,837	+255	—	0.2×	—
20↓4	MMCMMCMDEDE	9,827	−25	—	10.6×	—
21↑6	BBvlgariBvlgariITIT	9,819	+46	+57	0.3×	#139
22↓7	BBalenciagaBalenciagaFRFR	9,786	−79	—	0.2×	#150
23↑10	MMonclerMonclerITIT	9,776	+97	—	0.4×	—
24=	HHublotHublotCHCH	9,769	+6	—	0.5×	#154
25↑3	CLChristian LouboutinChristian LouboutinFRFR	9,764	+29	—	0.3×	#156
26=	VValentinoValentinoITIT	9,755	−23	—	0.2×	—
27=	GGivenchyGivenchyFRFR	9,746	—	—	≤0.2×	#161
28↓8	DDolce&GabbanaDolce&GabbanaITIT	9,743	−83	—	≤0.2×	—
29=	GAGiorgio ArmaniGiorgio ArmaniITIT	9,726	=	—	0.3×	—
30↓5	APAudemars PiguetAudemars PiguetCHCH	9,724	−29	—	0.5×	—
31↑9	JCJimmy ChooJimmy ChooGBGB	9,708	+94	—	0.2×	—
32↓1	HHermèsHermèsFRFR	9,693	=	—	≤0.2×	#177
33↑1	THTAG HeuerTAG HeuerCHCH	9,686	+8	—	0.3×	—
34↑4	AAmiriAmiriUSUS	9,671	+29	—	1.3×	—
35=	CChopardChopardCHCH	9,671	—	—	0.3×	—
36↑3	RRimowaRimowaDEDE	9,654	−41	+49	0.5×	#183
37↓16	SSchiaparelliSchiaparelliFRFR	9,642	−175	—	3.7×	#185
38=	GGGolden GooseGolden GooseITIT	9,639	—	—	0.6×	—
39↑6	CHCarolina HerreraCarolina HerreraUSUS	9,623	+271	—	0.2×	—
40↑2	CHChrome HeartsChrome HeartsUSUS	9,599	+65	—	3.8×	—
41↓4	MMuglerMuglerFRFR	9,569	−88	—	0.6×	#197
42↓20	FFerragamoFerragamoITIT	9,561	−253	—	0.2×	—
43↓11	VVersaceVersaceITIT	9,559	−128	—	≤0.2×	—
44↓21	JPJean Paul GaultierJean Paul GaultierFRFR	9,549	−232	—	≤0.2×	#198
45↓1	LLonginesLonginesCHCH	9,535	+65	—	0.9×	—
46↓10	BBoucheronBoucheronFRFR	9,529	−134	—	0.9×	200+
47↓17	CCoachCoachUSUS	9,509	−201	—	≤0.2×	—
48=	LLongchampLongchampFRFR	9,444	—	—	0.4×	200+
49↓6	MKMichael KorsMichael KorsUSUS	9,408	−53	—	≤0.2×	—
50↓4	RRadoRadoCHCH	9,173	−121	—	0.4×	—

Reach vs. reactions in luxury

Who gets seen, who gets a reaction

Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.

Reactions vs. an account of the same size →

Favikon score v3 · data as of Oct 24, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded

Biggest climbers and fallers in luxury this month

Who's surging, who's stalling

Biggest gains · 7d

Biggest % gains · 7d

Declines and slowdowns

Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook · % computed only for accounts with at least 20K followers, to filter out small accounts.

Leaders by platform in luxury: TikTok, Instagram, YouTube, X, LinkedIn

Who rules each platform

How the Top 50 Luxury has changed over time

Replay the ranking

Head-to-head matchups in luxury

The matchups

How the Favikon score works

The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →

Frequently asked questions

What is the most influential luxury brand?

Dior is the most influential luxury brand on social media according to the Favikon Index Top 50 Luxury, with a Favikon score of 9,985 points on Oct 25, 2026. Gucci and Richard Mille complete the top three. The ranking is recalculated every day.

How often is the Top 50 Luxury updated?

The Favikon Index Top 50 Luxury is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.

How is influence measured in the Top 50 Luxury?

Influence in the Favikon Index Top 50 Luxury is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.

Which social media platforms are included?

The Favikon Index Top 50 Luxury covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.