Top 200 Brands · Germany
Rimowa
Luxury 
- Score
- 9,075−12 today
- Rank
- 193/242 ↓2
- over 90 days
- +77+0.8%
RIMOWA is a German luxury luggage brand known for its iconic travel companions engineered since 1898, offering lifetime-guaranteed suitcases. The brand collaborates with celebrities like ROSÉ and Lewis Hamilton, and partners with brands like Vitra for design collaborations. RIMOWA’s content focuses on promoting its products, travel lifestyle, and limited-edition collections, often featuring aspirational figures and behind-the-scenes storytelling.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 256.6K
- per post
- Median engagements
- 4.5K
- per post
- Posts
- 130
- over 90 days
- Followers
- 4.1M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%93
Average reactions per post
- Audience · 30%99
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
4.1M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@rimowa | 1.6M | 9,549t1 |
| TikTok@rimowa | 2.2M | 8,153t2 |
| YouTube@RIMOWA | 36K | 4,267t7 |
| X@rimowa | 37.1K | 5,864t4 |
| LinkedIn@rimowa | 208.1K | 9,217t1 |
| Facebook@Rimowa | 317K | not scored |
Last 30 days
Rimowa's top posts
Instagram · 18 days ago#1RRimowaA pairing for the ages. RIMOWA is pleased to announce the launch of Ultramarine and Umber. A vibrant blue and a rich, earthy brown, both redolent of artists’ pigments. One grounds the scene while the other intensifies…
488.8K views16.3K engagements
Instagram · 3 days ago#2RRimowaFrom imagination to screen. @Hideo_Kojima fuses elements of the real and the imaginary. Details from the outside world are closely observed, while new ideas materialise. Slowly a story starts to take shape: first in t…
305.4K views10.2K engagements
Instagram · 26 days ago#3RRimowaDoors open in Shanghai. RIMOWA’s first flagship in China brings the Maison’s heritage into a new architectural setting. Inspired by German industrial design and RIMOWA's own craft, every detail considers the relations…
275.5K views9.2K engagements
Instagram · 21 days ago#4RRimowaThe law of opposites. In painting, chiaroscuro refers to the interplay of light and dark. Muted tones contrasted with much brighter accents. Like Ultramarine and Umber, two hues that contrast, yet belong together. Fea…
247.7K views8.3K engagements
Instagram · 5 days ago#5RRimowaA master storyteller. For game creator, writer and director @Hideo_Kojima, pushing the boundaries of his craft is all in a day’s work. A defining figure in gaming culture since the 1980s, Kojima is now preparing for a…
195.2K views7.3K engagements
Instagram · 9 days ago#6RRimowaA carrier of stories. Step inside the RIMOWA Life Cycles pop-up at Ginza Sony Park in Tokyo, in a celebration of wear and usage, forming part of RIMOWA’s commitment to longevity. Here, marks and scratches are carefull…
193.5K views6.4K engagements
Head-to-head
