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Top 100 most influential universities on social media (2026 ranking)

Today's movement

University of Oxford keeps first place, 16 points ahead of Institut Teknologi Bandung. Universitas Muhammadiyah Surakarta posts the biggest 30-day gain, at +78.

Which universities are the most influential on social media? As of Oct 25, 2026, the five most influential are University of Oxford, Institut Teknologi Bandung, Harvard University, Universitas Gadjah Mada, and Universitas Airlangga. The Favikon Index Top 100 Universities ranks universities and higher-education schools every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 100 AI, Top 100 CEOs, and Top 200 Brands.

Climbing · 30D

See who's surging ↓

Making people react · min. 5M views

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Falling · 30D

See who's surging ↓

Top 100 Universities: the full ranking

The ranking

Universities and schools, ranked by the Favikon influence score of their official accounts.

#SchoolFollowers ↓30D×
1=UOUniversity of OxfordUniversity of OxfordUniversities United Kingdom6.7M+88.9K0.7×
2=HUHarvard UniversityHarvard UniversityUniversities United States6.1M+94.2K0.5×
3=UNUniversidad Nacional Autónoma de MéxicoUniversidad Nacional Autónoma de MéxicoUniversities Mexico3.2M−2.3K0.4×
4=SUStanford UniversityStanford UniversityUniversities United States2.6M+65.9K0.8×
5=UCUniversity of CambridgeUniversity of CambridgeUniversities United Kingdom2.5M+31.5K0.3×
6=MIMassachusetts Institute of TechnologyMassachusetts Institute of TechnologyEngineering & tech schools United States2.5M+35.3K0.8×
7=TMTecnológico de MonterreyTecnológico de MonterreyUniversities Mexico2.1M+12.8K0.2×
8=TATexas A&M UniversityTexas A&M UniversityUniversities United States1.9M+4.8K1.0×
9=UGUniversitas Gadjah MadaUniversitas Gadjah MadaUniversities Indonesia1.8M+4.2K0.8×
10=YUYale UniversityYale UniversityUniversities United States1.7M+12.1K0.4×
11=UIUniversitas IndonesiaUniversitas IndonesiaUniversities Indonesia1.4M+15.1K0.5×
12=UBUniversity of Buenos AiresUniversity of Buenos AiresUniversities Argentina1M——
13=EEstácioEstácioUniversities Brazil982K=0.4×
14=NYNew York UniversityNew York UniversityUniversities United States905.5K−3341.4×
15=CUCornell UniversityCornell UniversityUniversities United States838.6K+4.9K0.4×
16=UMUniversity of MichiganUniversity of MichiganUniversities United States836.6K+5.1K0.7×
17=FGFundação Getulio VargasFundação Getulio VargasUniversities Brazil832.3K=0.5×
18=UMUniversity of MarylandUniversity of MarylandUniversities United States807K—0.9×
19=UCUniversity of California, Los AngelesUniversity of California, Los AngelesUniversities United States804.8K+7.5K0.7×
20=TUTsinghua UniversityTsinghua UniversityUniversities China779.9K+2830.2×
21=YUYonsei UniversityYonsei UniversityUniversities South Korea624.9K+2.2K1.1×
22=TUThe University of Texas at AustinThe University of Texas at AustinUniversities United States598.9K+6.3K0.6×
23=ASArizona State UniversityArizona State UniversityUniversities United States570.6K+5.2K0.5×
24=USUniversidade de São PauloUniversidade de São PauloUniversities Brazil554K+9.2K0.3×
25=UTUniversity of TorontoUniversity of TorontoUniversities Canada517.5K+5.2K0.3×

Reach vs. reactions among universities

Who gets seen, who gets a reaction

Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.

Reactions vs. an account of the same size →

Favikon score v3 · data as of Oct 25, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded · 1 person not shown (fewer than 3 posts in 30 days)

Biggest climbers and fallers among universities this month

Who's surging, who's stalling

Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.

Leaders by platform among universities: TikTok, Instagram, YouTube, X, LinkedIn

Who rules each platform

How the Top 100 Universities has changed over time

Replay the ranking

Head-to-head matchups among universities

The matchups

How the Favikon score works

The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →

Frequently asked questions

What is the most influential university on social media?

University of Oxford is the most influential university on social media according to the Favikon Index Top 100 Universities, with a Favikon score of 9,767 points on Oct 25, 2026. Institut Teknologi Bandung and Harvard University complete the top three. The ranking is recalculated every day.

How often is the Top 100 Universities updated?

The Favikon Index Top 100 Universities is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.

How is influence measured in the Top 100 Universities?

Influence in the Favikon Index Top 100 Universities is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.

Which social media platforms are included?

The Favikon Index Top 100 Universities covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.

Who is included in the Top 100 Universities?

Universities and higher-education schools: universities, engineering and tech schools, art, design and music schools, business schools and military academies. The institution's official accounts.

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