Top 200 Brands · Switzerland
Richard Mille
Luxury 
- Score
- 9,374+8 today
- Rank
- 26/242 ↑46
- over 90 days
- +35+0.4%
Richard Mille is a luxury watchmaker known for creating high-end timepieces that blend cutting-edge technology with intricate craftsmanship. The brand focuses on producing watches designed for extreme conditions, often collaborating with athletes and motorsport teams. Richard Mille's content primarily showcases the technical complexity and design of its watches, emphasizing innovation and exclusivity.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 8M
- per post
- Median engagements
- 121.2K
- per post
- Posts
- 38
- over 90 days
- Followers
- 6.8M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%100
Average views per post over 90 days
- Engagement · 30%100
Average reactions per post
- Audience · 30%99
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
6.8M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@richardmille | 3M | 9,451t1 |
| TikTok@richardmille | 307.3K | 8,899t1 |
| YouTube@Richard Mille | 3.3M | 8,581t1 |
| X@richard_mille | 80K | 2,255t9 |
| LinkedIn@richardmille | 92.6K | 9,183t1 |
| Threads@richardmille | 439K | not scored |
Last 30 days
Richard Mille's top posts
Instagram · 28 days ago#1RMRichard MilleThe 13th boutique in Europe and 42nd worldwide, the new Richard Mille boutique opens its doors to visitors and guests in the heart of Madrid, at 10 José Ortega y Gasset in the Barrio de Salamanca, one of the Spanish c…
453.2K views15.1K engagements
YouTube · 13 days ago#2RMRichard MilleThe Vibrating Alarm — RICHARD MILLE
1.9M views12.1K engagements
TikTok · 12 days ago#3RMRichard MilleUnlike traditional mechanical alarms, which use a hammer striking a gong to produce a sound, the RM 62-01’s alarm is completely silent. When activated, an offset rotating mass, powered by its own dedicated barrel and …
577.9K views8.5K engagements
Instagram · 28 days ago#4RMRichard MilleThe lower floor offers several spaces dedicated to welcoming guests, including a dining area, wine cellar and two lounges, creating a more intimate setting for shared moments and conviviality. The Richard Mille Madrid…
184.6K views6.2K engagements
Instagram · 28 days ago#5RMRichard MilleThe new Richard Mille Madrid boutique spans more than 440 sqm across two levels. The upper floor features two lounges showcasing some of the rarest Richard Mille creations, a sales area and an open watchmaker’s worksh…
147.2K views4.9K engagements
TikTok · 20 days ago#6RMRichard MillePresented in 2019, the 30-piece limited RM 62-01 ACJ (Airbus Corporate Jets) offered an entirely new interpretation of the alarm complication. Rather than announcing itself audibly, the alarm delivers its signal direc…
5M views2.8K engagements
Head-to-head
