Top 200 Brands · France

Sephora

Beauty

Score: 9,177−35 today
Rank: 161/242 ↓21
over 90 days: −61−0.6%

Sephora is the world’s leading global prestige beauty retail brand, offering a curated selection of over 500 brands and its own label, Sephora Collection. The brand provides beauty enthusiasts with the latest in skincare, makeup, haircare, and fragrance through tutorials, product promotions, and expert advice. Sephora operates in 35 markets with thousands of retail stores and offices worldwide, focusing on creating inclusive and inspirational beauty experiences for its 74 million customers.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 502.7K; per post
Median engagements: 5.5K; per post
Posts: 582; over 90 days
Followers: 32M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%94
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

32M total followers

Platform	Followers	Score
Instagram@sephora	22.8M	9,679t1
TikTok@sephora	2.5M	8,867t1
YouTube@Sephora	1.6M	8,419t2
X@sephora	2.1M	3,518t8
LinkedIn@sephora	3M	9,315t1
Facebook@sephora	20M	not scored

Last 30 days

Sephora's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Sephora's top posts

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