Sephora leads e.l.f. Cosmetics by 18 points.
The race
Data as of Oct 26, 2026.
Point by point
- 98Reach97
- 94Engagement95
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 508.2K
- Median views
- 306.7K
- 5.5K
- Median engagements
- 6.5K
- 581
- Posts
- 358
- 32M
- Followers
- 12.5M
Platform by platform
| Sephora | e.l.f. Cosmetics | |
|---|---|---|
| 22.8M9,678 | 9,6067.6M | |
| 2.5M8,867 | TikTok | 9,3273M |
| 1.6M8,412 | YouTube | 7,163232K |
| 2.1M3,059 | X | 7,419941.4K |
| 3M9,316 | 8,858699.6K | |
| 20M | 2.6M | |
| 3.4M | Threads | 1.1M |
Followers in bold when ahead · platform score in gray.