Top 200 Brands · United States
e.l.f. Cosmetics
Beauty 
- Score
- 9,159+24 today
- Rank
- 163/242 =
- over 90 days
- ——
e.l.f. Cosmetics is a beauty brand known for its clean, vegan, cruelty-free, and Fair Trade Certified makeup and skincare products. The brand focuses on making luxury beauty accessible and affordable, offering a wide range of products from lip oils and eyeshadows to skincare kits.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 306.7K
- per post
- Median engagements
- 6.5K
- per post
- Posts
- 355
- over 90 days
- Followers
- 12.5M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%97
Average views per post over 90 days
- Engagement · 30%95
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
12.5M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@elfcosmetics | 7.6M | 9,602t1 |
| TikTok@elfyeah | 3M | 9,331t1 |
| YouTube@e.l.f. Cosmetics | 232K | 7,161t3 |
| X@elfcosmetics | 941.4K | 7,419t3 |
| LinkedIn@e-l-f-beauty | 698.9K | 8,887t1 |
| Facebook@elfcosmetics | 2.6M | not scored |
Last 30 days
e.l.f. Cosmetics's top posts
TikTok · 26 days ago#1Ce.l.f. Cosmeticswitch please, it's Soft Glam! ✨ conjure up a natural flush & soft sculpt with Soft Glam Cream Blush + Bronzer Sticks they’re so good, you'll think they're e.l.f.ing magic! get your glam for $7 each on elfcosmetics.com…
3.1M views81.5K engagements
Instagram · 26 days ago#2Ce.l.f. CosmeticsWitch please, it’s Soft Glam! ✨ Conjure up a natural flush & soft sculpt with Soft Glam Cream Blush + Bronzer Sticks. They’re so good, you’ll think they’re e.l.f.ing magic! Get your glam for $7 each on elfcosmetics.co…
778.6K views52.8K engagements
Instagram · 18 days ago#3Ce.l.f. CosmeticsLips lookin’ like a snack! 💋 NEW and limited-edition Squeeze Me Flavor Flashback Lip Balms are available NOW on elfcosmetics.com and coming exclusively to @target online & in-store on October 11 ✨ Comment “FLASHBACK”…
1.5M views51.5K engagements
Instagram · 28 days ago#4Ce.l.f. CosmeticsCLOSED: Congrats to our winners @isabellaa_allenn & @carissaaarose! #GIVEAWAY: We just glow together! ✨ Now, it’s your turn! 👀 We’re giving TWO lucky winners the chance to win their very own @elfcosmetics x @bubble P…
418.9K views38.8K engagements
Instagram · 19 days ago#5Ce.l.f. CosmeticsUnlock gold status! 🔓 NEW and limited-edition Power Grip Gold Drip Primer + Setting Spray are available now on elfcosmetics.com 💫 Comment “GOLD” and we’ll DM you the link to shop 🛍️ Power Grip Gold Drip Primer ($11…
880.6K views29.4K engagements
TikTok · 17 days ago#6Ce.l.f. Cosmeticsyou might feel stressed, but your skin doesn't have to be 💚
4M views29.2K engagements
Head-to-head
