e.l.f. Cosmetics leads O Boticário by 55 points.
The race
Data as of Oct 27, 2026.
Point by point
- 97Reach98
- 95Engagement92
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 306.7K
- Median views
- 457.2K
- 6.5K
- Median engagements
- 3.6K
- 358
- Posts
- 372
- 12.5M
- Followers
- 24.9M
Platform by platform
| e.l.f. Cosmetics | O Boticário | |
|---|---|---|
| 7.6M9,606 | 9,46013.5M | |
| 3M9,327 | TikTok | 9,3688.6M |
| 232K7,163 | YouTube | 6,3602.3M |
| 941.3K7,419 | X | 6,692224.4K |
| 699.6K8,858 | 2,992270.1K | |
| 2.6M | — | |
| 1.1M | Threads | 2.6M |
Followers in bold when ahead · platform score in gray.