e.l.f. Cosmetics leads O Boticário by 55 points.
The race
Data as of Oct 27, 2026.
Point by point
- 98Reach97
- 92Engagement95
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 457.2K
- Median views
- 306.7K
- 3.6K
- Median engagements
- 6.5K
- 372
- Posts
- 358
- 24.9M
- Followers
- 12.5M
Platform by platform
| O Boticário | e.l.f. Cosmetics | |
|---|---|---|
| 13.5M9,460 | 9,6067.6M | |
| 8.6M9,368 | TikTok | 9,3273M |
| 2.3M6,360 | YouTube | 7,163232K |
| 224.4K6,692 | X | 7,419941.3K |
| 270.1K2,992 | 8,858699.6K | |
| — | 2.6M | |
| 2.6M | Threads | 1.1M |
Followers in bold when ahead · platform score in gray.