Sephora leads e.l.f. Cosmetics by 18 points.
The race
Data as of Oct 27, 2026.
Point by point
- 97Reach98
- 95Engagement94
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 306.7K
- Median views
- 508.2K
- 6.5K
- Median engagements
- 5.5K
- 358
- Posts
- 581
- 12.5M
- Followers
- 32M
Platform by platform
| e.l.f. Cosmetics | Sephora | |
|---|---|---|
| 7.6M9,606 | 9,67822.8M | |
| 3M9,327 | TikTok | 8,8672.5M |
| 232K7,163 | YouTube | 8,4121.6M |
| 941.4K7,419 | X | 3,0592.1M |
| 699.6K8,858 | 9,3163M | |
| 2.6M | 20M | |
| 1.1M | Threads | 3.4M |
Followers in bold when ahead · platform score in gray.