← Ranking

Florence by Mills leads e.l.f. Cosmetics by 53 points.

The race

Data as of Oct 27, 2026.

Point by point

  • 97Reach97
  • 95Engagement97
  • 100Audience100
  • 100Consistency100

The raw numbers · 90 days

306.7K
Median views
279.3K
6.5K
Median engagements
12.5K
358
Posts
150
12.5M
Followers
9.6M

Platform by platform

e.l.f. CosmeticsFlorence by Mills
7.6M9,606Instagram9,6683.7M
3M9,327TikTok9,5085.2M
232K7,163YouTube2,608483K
941.3K7,419X2,450119.5K
699.6K8,858LinkedIn1,2485.6K
2.6MFacebook146K
1.1MThreads364.1K

Followers in bold when ahead · platform score in gray.