Top 200 Brands · United States
Florence by Mills
Beauty 
- Score
- 9,209−1 today
- Rank
- 147/242 ↓52
- over 90 days
- −107−1.1%
Florence by Mills is a clean, vegan, and cruelty-free beauty brand founded by Millie Bobby Brown. The brand focuses on promoting its product lines, including body mists, lip balms, and skincare, through aspirational and relatable content. Florence by Mills emphasizes a youthful, soft aesthetic, often showcasing products in lifestyle contexts and collaborating with influencers.
Also in BeautyAlso in Creator brands
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 277.1K
- per post
- Median engagements
- 12.4K
- per post
- Posts
- 150
- over 90 days
- Followers
- 9.6M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%97
Average views per post over 90 days
- Engagement · 30%97
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
9.6M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@florencebymills | 3.7M | 9,666t1 |
| TikTok@florencebymills | 5.2M | 9,509t1 |
| YouTube@florence by mills | 483K | 2,608t9 |
| X@florencebymills | 119.5K | 2,450t9 |
| LinkedIn@florencebymills | 5.6K | 1,247t10 |
| Facebook@florencebymills | 146K | not scored |
Last 30 days
Florence by Mills's top posts
Instagram · 6 days ago#1FMFlorence by Millscurrent mood...🪽
1.3M views43K engagements
Instagram · 3 days ago#2FMFlorence by MillsHi, @milliebobbybrown! We spent a day on set with the star to celebrate the launch of her new High Note Lengthen and Lift Tubing Mascara from @florencebymills. Swipe through for all the behind-the-scenes moments and s…
1.2M views39.1K engagements
Instagram · 22 days ago#3FMFlorence by Millsoops... did we just leak something? 🤭👀 stay tuned. This content is by BRITA SE (Germany) and refers only to products sold outside the US / the Americas. In the US / the Americas, “BRITA” is a trademark of BRITA LP, …
285.1K views18.8K engagements
Instagram · 17 days ago#4FMFlorence by Mills4ever in our pineapple whip era 🍍💛 comment your fav way to use pineapple whip to unlock your juiciest glow ✨ available at @ultabeauty
492.8K views16.4K engagements
Instagram · 21 days ago#5FMFlorence by MillsSay hi to our new limited florence by mills x BRITA LARQ bottle created together with @milliebobbybrown Two exclusive charms: a signature charm personally signed by Millie for you, plus a lip balm holder to help keep …
2.4M views14.6K engagements
TikTok · 22 days ago#6FMFlorence by Millsoops… did we just leak something? 🤭👀 @BRITA
75.4K views13.2K engagements
Head-to-head
