Top 50 Beauty · United States
Maybelline
- Score
- 9,114+5 today
- Rank
- 30/50 ↓12
- over 90 days
- −54−0.6%
Maybelline New York is a globally recognized cosmetics brand known for its innovative and accessible beauty products. The brand focuses on creating high-quality makeup, including mascaras, lipsticks, blushes, and foundations, often featuring New York City-inspired edge and on-trend expertise. Maybelline is the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and other fashion weeks worldwide.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 247.7K
- per post
- Median engagements
- 5.1K
- per post
- Posts
- 293
- over 90 days
- Followers
- 14.9M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%94
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
14.9M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@maybelline | 12.7M | 9,648t1 |
| TikTok@maybelline | 1.2M | 7,995t2 |
| YouTube@maybellinenewyork | 318K | 5,208t5 |
| X@maybelline | 663.7K | 2,969t8 |
| LinkedIn@maybelline-new-york | 23.7K | 2,607t9 |
| Facebook@maybelline | 34M | not scored |
| Threads@maybelline | 1.7M | not scored |
Last 30 days
Maybelline's top posts
Instagram · 29 days ago#1MMaybellineWe heard you wanted more @Miley.
3.1M views93.7K engagements
Instagram · 19 days ago#2MMaybellineThank you @maybelline for letting me raid your store 🤭♥️ #MaybellinePartner
1.1M views43.8K engagements
Instagram · 22 days ago#3MMaybellineTraining for 26.2 miles and the biggest challenge yet. Possibility has no finish line. #MaybellinePartner @zarnagarg @maria_cb @noellelambert @maybelline
1.8M views36.1K engagements
Instagram · 15 days ago#4MMaybellineMaybe. You don’t have to struggle alone. Maybelline funds free, confidential mental health resources globally through Brave Together. If you or a friend need support: Text 988 anytime, day or night for free and confid…
1.2M views18.8K engagements
Instagram · 14 days ago#5MMaybellineGirl Grip has officially gotten out of hand, and she’s found a whole new way to keep it together. Start with Maybelline Grippy Serum Primer, formulated with 2% niacinamide for up to 24HR makeup grip & a plumped, hydra…
323.4K views15.4K engagements
Instagram · 23 days ago#6MMaybellineWhen your favorite lipstick becomes the ultimate muse. Super Stay Matte Ink - from our canvas to yours. Artist: @alt.erky
1.4M views14.8K engagements
Head-to-head
