e.l.f. Cosmetics leads Maybelline by 49 points.
The race
Data as of Oct 27, 2026.
Point by point
- 96Reach97
- 94Engagement95
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 247.6K
- Median views
- 306.7K
- 5.1K
- Median engagements
- 6.5K
- 292
- Posts
- 358
- 14.9M
- Followers
- 12.5M
Platform by platform
| Maybelline | e.l.f. Cosmetics | |
|---|---|---|
| 12.7M9,648 | 9,6067.6M | |
| 1.2M7,971 | TikTok | 9,3273M |
| 318K5,221 | YouTube | 7,163232K |
| 663.7K2,969 | X | 7,419941.4K |
| 23.7K2,608 | 8,858699.6K | |
| 34M | 2.6M | |
| 1.7M | Threads | 1.1M |
Followers in bold when ahead · platform score in gray.