e.l.f. Cosmetics leads Maybelline by 49 points.
The race
Data as of Oct 27, 2026.
Point by point
- 97Reach96
- 95Engagement94
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 306.7K
- Median views
- 247.6K
- 6.5K
- Median engagements
- 5.1K
- 358
- Posts
- 292
- 12.5M
- Followers
- 14.9M
Platform by platform
| e.l.f. Cosmetics | Maybelline | |
|---|---|---|
| 7.6M9,606 | 9,64812.7M | |
| 3M9,327 | TikTok | 7,9711.2M |
| 232K7,163 | YouTube | 5,221318K |
| 941.3K7,419 | X | 2,969663.7K |
| 699.6K8,858 | 2,60823.7K | |
| 2.6M | 34M | |
| 1.1M | Threads | 1.7M |
Followers in bold when ahead · platform score in gray.