Top 200 Brands · France
Lancôme
Beauty 
- Score
- 9,0840 today
- Rank
- 189/242 ↓11
- over 90 days
- +82+0.9%
Lancôme is a prestigious French beauty brand known for its makeup, fragrances, and skincare products. The brand focuses on Parisian beauty, offering innovative products like the Rénergie skincare line and La Vie est Belle fragrances. Lancôme collaborates with global ambassadors such as Julia Roberts, Amanda Seyfried, and Isabella Rossellini, and frequently shares tutorials, product launches, and beauty trends across social media platforms.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 197.2K
- per post
- Median engagements
- 5.1K
- per post
- Posts
- 96
- over 90 days
- Followers
- 8.1M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%94
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
8.1M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@lancomeofficial | 7.1M | 9,598t1 |
| TikTok@lancome.official | 555.8K | 8,100t2 |
| YouTube@Lancome USA | 80.7K | 4,565t6 |
| X@lancomeusa | 327.6K | 5,588t5 |
| LinkedIn@lancôme | 32.1K | 2,756t9 |
| Facebook@lancome | 11M | not scored |
Last 30 days
Lancôme's top posts
Instagram · 25 days ago#1LLancômeOne word, Zoe. During Paris Fashion Week, Lancôme global ambassador @zoesaldana takes on our one word challenge, from beauty and optimism to Lancôme itself.
698.6K views20K engagements
Instagram · 4 days ago#2LLancômeThe best celebrations are never just about what’s on the table. They’re about who gathers around it. @juliaroberts welcomes you to Lancôme Holiday 2026.
197.3K views6.9K engagements
Instagram · 18 days ago#3LLancômeBehind “I’m fine” can be so much more. Exhaustion. Pressure. Fear. Silence. 1 in 3 women will experience an anxiety or depressive disorder in their lifetime. Partnering with @anxietyanddepression_adaa, we’re launching…
364.8K views5.4K engagements
Instagram · 3 days ago#4LLancômeA little indulgence, with a cherry twist. Meet La Vie Est Belle Very Cherry, a playful take on gourmand femininity for Lancôme Holiday 2026.
143.4K views4K engagements
Instagram · 6 days ago#5LLancômeA first glimpse of Lancôme Holiday 2026. Consider this your invitation.
144.5K views3.4K engagements
Instagram · 13 days ago#6LLancômeAs women, we can feel pressure to hold everything together. @zoesaldana talks about the moments when being “fine” can feel like an expectation. Take a moment to check in with yourself and discover the “I’m Fine” progr…
210.3K views2.9K engagements
Head-to-head
