Top 50 Beauty · Canada

The Ordinary

Score: 8,892−53 today
Rank: 37/50 ↓2
over 90 days: −37−0.4%

The Ordinary is a skincare brand known for its clinical formulations and science-backed products. It focuses on educating consumers about skincare ingredients and processes while promoting its range of affordably priced, effective products. The brand emphasizes transparency, frequent collaborations with retailers like Sephora, and critiques of the beauty industry's marketing practices.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 119.6K; per post
Median engagements: 2.5K; per post
Posts: 256; over 90 days
Followers: 5.1M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%93
Average views per post over 90 days
Engagement · 30%89
Average reactions per post
Audience · 30%99
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

5.1M total followers

Platform	Followers	Score
Instagram@theordinary	3.1M	9,056t1
TikTok@theordinary	2M	8,975t1
YouTube@The Ordinary	26.4K	6,035t4
X@theordinary	935	2,005t10
Facebook@theordinary	1.1M	not scored
Threads@theordinary	448.4K	not scored

Last 30 days

The Ordinary's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

The Ordinary's top posts

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