← Ranking

r.e.m. beauty leads Rare Beauty by 2 points.

The race

Data as of Oct 27, 2026.

Point by point

  • 99Reach99
  • 99Engagement99
  • 99Audience100
  • 100Consistency100

The raw numbers · 90 days

941.9K
Median views
908.7K
46.4K
Median engagements
30.5K
326
Posts
344
5.8M
Followers
14.6M

Platform by platform

r.e.m. beautyRare Beauty
2.6M7,245Instagram9,9078.6M
2.6M10,652TikTok8,6795.1M
245K8,024YouTube8,226750K
279.5K8,746X2,650188.3K
29.6K7,848LinkedIn—
239KFacebook409K
328.6KThreads1.2M

Followers in bold when ahead · platform score in gray.