Top 50 Beauty · Germany
essence
- Score
- 9,2510 today
- Rank
- 9/50 ↑9
- over 90 days
- +58+0.6%
Essence Cosmetics is a beauty brand known for its cruelty-free products and vibrant makeup collections. The brand frequently promotes new product launches, particularly themed collections like the Disney Alice in Wonderland series. Content includes makeup tutorials, product demonstrations, and unboxing videos, often featuring collaborations with influencers.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 433.3K
- per post
- Median engagements
- 15.2K
- per post
- Posts
- 45
- over 90 days
- Followers
- 7.5M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%98
Average views per post over 90 days
- Engagement · 30%97
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
7.5M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@essence_cosmetics | 3.8M | 9,417t1 |
| TikTok@essence.cosmetics | 3.7M | 9,627t1 |
| Facebook@essence.cosmetics.international | 4.2M | not scored |
Last 30 days
essence's top posts
TikTok · 23 days ago#1essenceyour coffee order, but make it a lip combo ☕🤎 8h MATTE comfort lipliner in 24 Coffee Date with milky GLAZED glossy lip balm in 05 Latte-tude 💋 coffee lovers, what do you think? 👀 #essence #beauty #makeup #coffee #l…
32.8M views189.8K engagements
TikTok · 17 days ago#2essencewhen milky shine meets balm care 🥛✨ the milky GLAZED glossy lip balm leaves your lips looking glossy while feeling comfy 💖 which shade gets your pick? 👀 #essence #milkyglazed #lipbalm #glossylips #beauty #makeup
7.5M views43.1K engagements
TikTok · 20 days ago#3essenceswatch game getting an upgrade 👀💄 share your best swatching hacks in the comments ✨ video inspo by @lenkalul 💗 #essence #makeup #beauty #swatches #makeuphacks #makebeautyfun
3.3M views41.9K engagements
TikTok · 5 days ago#4essenceokay but... the Lelo & Lolo powder puffs might be the cutest thing we've ever made 🥹🐈⬛🐈 paired with the blurring powder? obsessed 💗 what do you think of our essence xskincare collection? ✨#essence #essencecosmeti…
390.7K views28.6K engagements
TikTok · 15 days ago#5essencewait a sec... @xskincare | Leon and #essence ? 🥹 what do you think is coming?👀✨ #essencecosmetics #xskincare #makeup #skincare
294.8K views27.4K engagements
TikTok · 7 days ago#6essenceaww, the Lelo & Lolo powder puffs just stole the show 🥹🐈⬛🐈 our trend edition with @xskincare is finally here 💗 what's the first product you're picking up? 👇 #essence #essencecosmetics #xskincare #makeup #skincare
1.7M views23.8K engagements
Head-to-head
