Most Influential B2B Creators — Leadership & communication (2026 ranking)
Today's movement
Grant keeps first place, 36 points ahead of Sinek. Faury posts the biggest 30-day gain, at +66.
Who are the most influential B2B creators? As of Oct 27, 2026, the five most influential are Adam Grant, Simon Sinek, Jefferson Fisher, Khaled Althukair, and Margarita Pasos. The Favikon Index Top 200 B2B Creators · Leadership & communication ranks creators on business, marketing, leadership, tech and working life every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 200 B2B Creators, Top 200 Creators, Top 100 CEOs, and Top 100 AI.
Climbing · 30D
- PF
Pierre FauryPublic speaking 
+66score 9,558 - DC
Dorie ClarkManagement 
+56score 9,433 - BB
Brené BrownManagement +28score 9,777
Making people react · min. 5M views
- KA
Khaled AlthukairPublic speaking 
5.1×29.4M views - AS
Adrià Solà PastorPublic speaking 
3.9×9.6M views - AG
Adam GrantManagement
3.5×8.3M views
Falling · 30D
- VG
Vinh GiangPublic speaking 
−77score 9,774 - ML
Michele LetteraPublic speaking 
−74score 9,442 - ASAdrià Solà PastorPublic speaking −61score 9,756
Top 200 B2B Creators · Leadership & communication: the full ranking
The ranking
Creators who speak to people about their working lives, ranked by Favikon influence score.
| # | Person | 7D | 30D | Reactions ×× | Trend | World rank | |||
|---|---|---|---|---|---|---|---|---|---|
| 1#5 | AGGrantAdam GrantManagement Management | 9,920 | −11 | −6 | 3.5× | Strongest on Instagram, 87% of interactionsInstagram 87% · 585.9K interactionsLinkedIn 12% · 82.5K interactionsX 1% · 5.8K interactions | |||
| 2#21 | SS SinekSimon SinekManagement Management | 9,884 | −1 | +5 | 0.9× | Strongest on Instagram, 73% of interactionsInstagram 73% · 596.8K interactionsLinkedIn 15% · 124.2K interactionsTikTok 9% · 73.4K interactionsYouTube 3% · 27.9K interactions | |||
| 3#22 | JF FisherJefferson FisherPublic speaking Public speaking | 9,882 | +41 | — | 0.9× | Strongest on Instagram, 55% of interactionsInstagram 55% · 569.1K interactionsTikTok 43% · 452.6K interactionsLinkedIn 1% · 13.4K interactionsYouTube 1% · 11.6K interactions | |||
| 4#25 | KAAlthukairKhaled AlthukairPublic speaking Public speaking | 9,872 | −2 | −1 | 5.1× | Strongest on TikTok, 54% of interactionsTikTok 54% · 820.5K interactionsInstagram 37% · 558.1K interactionsYouTube 8% · 129.4K interactionsX 1% · 13.2K interactions | |||
| 5#26 | MP PasosMargarita PasosManagement  Management | 9,867 | −11 | −20 | 0.8× | Strongest on TikTok, 53% of interactionsTikTok 53% · 933.6K interactionsInstagram 45% · 808K interactionsYouTube 2% · 28.5K interactionsX 0% · 1.9K interactionsLinkedIn 0% · 700 interactions | |||
| 6#45 | BJ JuradoBernardo JuradoPublic speakingPublic speaking | 9,798 | −32 | −34 | 3.2× | Strongest on Instagram, 100% of interactionsInstagram 100% · 2.2M interactions | |||
| 7#49 | VT ThembekwayoVusi ThembekwayoManagement  Management | 9,786 | −12 | −55 | 0.7× | Strongest on TikTok, 45% of interactionsTikTok 45% · 153.8K interactionsInstagram 32% · 107.8K interactionsYouTube 10% · 34.3K interactionsX 9% · 29.5K interactionsLinkedIn 4% · 14.1K interactions | |||
| 8#57 | BBBrownBrené BrownManagement Management | 9,777 | +16 | +28 | ≤0.2× | Strongest on LinkedIn, 100% of interactionsLinkedIn 100% · 57.3K interactionsInstagram 0% · 27 interactions | |||
| 9#58 | VGGiangVinh GiangPublic speaking Public speaking | 9,774 | −32 | −77 | 0.4× | Strongest on Instagram, 55% of interactionsInstagram 55% · 210.8K interactionsTikTok 25% · 95.4K interactionsYouTube 16% · 63.2K interactionsLinkedIn 4% · 14.1K interactionsX 0% · 1.3K interactions | |||
| 10#60 | JC MaxwellJohn C. MaxwellManagement Management | 9,767 | +9 | +19 | 3.0× | Strongest on Instagram, 71% of interactionsInstagram 71% · 64.2K interactionsLinkedIn 28% · 25.5K interactionsX 1% · 424 interactions | |||
| 11#62 | LP PeñaLayla PeñaPublic speaking  Public speaking | 9,765 | −3 | −20 | 3.0× | Strongest on TikTok, 84% of interactionsTikTok 84% · 234.1K interactionsInstagram 16% · 46.2K interactions | |||
| =12#67 | JR RecheJordi RechePublic speaking Public speaking | 9,756 | −9 | −43 | 2.0× | Strongest on Instagram, 66% of interactionsInstagram 66% · 426.7K interactionsTikTok 32% · 205.7K interactionsYouTube 2% · 16.6K interactions | |||
| =12#67 | ASSolà PastorAdrià Solà PastorPublic speaking Public speaking | 9,756 | −19 | −61 | 3.9× | Strongest on Instagram, 86% of interactionsInstagram 86% · 348.1K interactionsYouTube 13% · 50.2K interactionsTikTok 1% · 5.4K interactions | |||
| 14#98 | FP PissoFranco PissoPublic speaking  Public speaking | 9,651 | −1 | −50 | 1.0× | Strongest on Instagram, 69% of interactionsInstagram 69% · 375.4K interactionsYouTube 28% · 150.3K interactionsTikTok 3% · 14.1K interactions | |||
| 15#100 | EL LinharesErika LinharesManagement  Management | 9,641 | −1 | +9 | 2.1× | Strongest on Instagram, 71% of interactionsInstagram 71% · 260.9K interactionsTikTok 25% · 90.3K interactionsLinkedIn 3% · 10.7K interactionsYouTube 1% · 3.6K interactions | |||
| 16#122 | PFFauryPierre FauryPublic speaking Public speaking | 9,558 | +71 | +66 | 2.8× | Strongest on Instagram, 59% of interactionsInstagram 59% · 120.5K interactionsTikTok 41% · 83K interactions | |||
| 17#127 | IG GomezIrrael GomezPublic speaking Public speaking | 9,541 | +173 | −13 | 0.9× | Strongest on Instagram, 100% of interactionsInstagram 100% · 163.5K interactions | |||
| 18#144 | MLLetteraMichele LetteraPublic speaking Public speaking | 9,442 | −15 | −74 | 0.4× | Strongest on Instagram, 51% of interactionsInstagram 51% · 63.4K interactionsTikTok 40% · 50.2K interactionsYouTube 9% · 11.6K interactions | |||
| 19#147 | DCClarkDorie ClarkManagement Management | 9,433 | +2 | +56 | 1.8× | Strongest on Instagram, 85% of interactionsInstagram 85% · 134.7K interactionsLinkedIn 15% · 23.3K interactionsX 0% · 28 interactions | |||
| 20#164 | EP PartakerEric PartakerManagement  Management | 9,343 | −7 | −35 | — | Strongest on LinkedIn, 95% of interactionsLinkedIn 95% · 80K interactionsInstagram 5% · 4K interactions | |||
| 21#181 | DH PinkDaniel H. PinkManagement Management | 9,167 | −10 | −57 | 0.6× | Strongest on Instagram, 69% of interactionsInstagram 69% · 52.4K interactionsLinkedIn 26% · 19.4K interactionsYouTube 3% · 2.5K interactionsX 2% · 1.8K interactions |
Reach vs. reactions among B2B creators
Who gets seen, who gets a reaction
Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.
Reactions vs. an account of the same size →
Favikon score v3 · data as of Oct 26, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded · 1 person not shown (fewer than 3 posts in 30 days)
Biggest climbers and fallers among B2B creators this month
Who's surging, who's stalling
Biggest gains · 7d
Biggest % gains · 7d
Declines and slowdowns
Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.
Leaders by platform among B2B creators: TikTok, Instagram, YouTube, X, LinkedIn
Who rules each platform
How the Top 200 B2B Creators · Leadership & communication has changed over time
Replay the ranking
Head-to-head matchups among B2B creators
The matchups
How the Favikon score works
The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →
Frequently asked questions
Who is the most influential B2B creator?
Adam Grant is the most influential B2B creator according to the Favikon Index Top 200 B2B Creators · Leadership & communication, with a Favikon score of 9,920 points on Oct 27, 2026. Simon Sinek and Jefferson Fisher complete the top three. The ranking is recalculated every day.
How often is the Top 200 B2B Creators · Leadership & communication updated?
The Favikon Index Top 200 B2B Creators · Leadership & communication is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.
How is influence measured in the Top 200 B2B Creators · Leadership & communication?
Influence in the Favikon Index Top 200 B2B Creators · Leadership & communication is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.
Which social media platforms are included?
The Favikon Index Top 200 B2B Creators · Leadership & communication covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.
Who is included in the Top 200 B2B Creators · Leadership & communication?
Creators whose content speaks to people about their working lives: business, marketing, sales, management, careers, HR, tech, AI at work, tax, office humor. The creator's own accounts. A creator can appear in both Creators and B2B creators.
Other rankings
Other rankings
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Sam Altman9,866See the ranking → - Top 100 CEOsZuckerberg keeps first place, 33 points ahead of Pichai. Aggarwal posts the biggest 30-day gain, at +415.No. 1MZ
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Narendra Modi9,998See the ranking → - Top 100 US politiciansTrump keeps first place, 5 points ahead of Obama. Blanche posts the biggest 30-day gain, at +103.No. 1DT
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Massachusetts Institute of Technology9,810See the ranking →
- CAC 40Airbus keeps first place, 185 points ahead of Hermès. Sanofi posts the biggest 30-day gain, at +427.No. 1A
Airbus9,922See the ranking → - Notify me for the next rankingsOne email when a new ranking goes live.
