Top 50 Beauty · Germany

ROSSMANN

Score: 9,0660 today
Rank: 27/50 =
over 90 days: ——

ROSSMANN is a prominent German drugstore chain known for its wide range of beauty, personal care, home, and food products. The brand actively engages with its audience through social media platforms like Instagram, TikTok, and YouTube, sharing content that includes product promotions, discounts, recipes, and lifestyle tips. ROSSMANN frequently highlights its own-brand products, such as enerBiO and Shirin Beauty, and collaborates with other brands for giveaways and events.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 539.2K; per post
Median engagements: 3.5K; per post
Posts: 53; over 90 days
Followers: 2.5M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%92
Average reactions per post
Audience · 30%98
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

2.5M total followers

Platform	Followers	Score
Instagram@mein_rossmann	1M	8,560t1
TikTok@mein_rossmann	1.3M	9,508t1
YouTube@Mein ROSSMANN	97.5K	4,002t7
LinkedIn@dirk-rossmann-gmbh	66.1K	2,917t8
Facebook@rossmann.gmbh	1.7M	not scored

Last 30 days

ROSSMANN's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

ROSSMANN's top posts

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