Creator brands · United States
About-Face
by Halsey
- Score
- 8,2600 today
- Rank
- 102/200 ↓9
- over 90 days
- −124−1.4%
About-Face Beauty is a high-performance makeup brand founded by Halsey, offering multi-dimensional, vegan, and cruelty-free products. The brand focuses on empowering inner artists with innovative formulas like matte fluid eye paints, lip balms, and bronzers. Available at retailers like Ulta Beauty, it emphasizes clean beauty and artistic expression through makeup tutorials, product launches, and festival-ready looks.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 32.7K
- per post
- Median engagements
- 1.2K
- per post
- Posts
- 126
- over 90 days
- Followers
- 673.4K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%83
Average views per post over 90 days
- Engagement · 30%83
Average reactions per post
- Audience · 30%93
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
673.4K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@aboutfacebeauty | 429K | 8,345t2 |
| TikTok@aboutfacebeauty | 216.1K | 7,185t3 |
| YouTube@about-face beauty | 3.4K | 269t10 |
| X@aboutfacebeauty | 24.9K | 4,580t6 |
Last 30 days
About-Face's top posts
Instagram · 29 days ago#1AFAbout-Facewishing our forever muse @iamhalsey the happiest of birthdays 🌟 thank you for being a constant source of inspiration and for redefining what it means to be unapologetically yourself. here’s to continuing to break the…
574.6K views19.2K engagements
Instagram · 8 days ago#2AFAbout-Facesparkle is calling, will you answer? shop color-shifting shadows + high-impact shimmer at aboutface.com.
86.6K views7.6K engagements
Instagram · 19 days ago#3AFAbout-Faceget ready to glow all out. NEW Limited-Edition! Glow Orb Swirled Cream Highlighter 🍭 a dreamy, marbled cream formula that illuminates with a glass-like, glowy finish. available in 3 shades. Cooling Chromes 🧊 the ult…
160.8K views5.4K engagements
Instagram · 15 days ago#4AFAbout-FaceNOW AVAILABLE. NEW Limited-Edition! Glow Orb Swirled Cream Highlighter 🍭✨ a dreamy, marbled cream formula that illuminates with a light-reflective, glowy finish. delivered in a unique twist-up orb, this buildable, mi…
46.5K views3.5K engagements
Instagram · 21 days ago#5AFAbout-Face10.9.2026 time to glow big or glow home ✨
26.3K views2.7K engagements
Instagram · 4 days ago#6AFAbout-Faceno words just face 🎭 @serinasaur uses matte fluid eye paints in white noise + art of darkness to achieve this high-impact look. recreate the look just in time for spooky szn. only at aboutface.com + @ultabeauty.
51.2K views1.7K engagements
Head-to-head
