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Top 200 Brands · Germany

adidas Originals

Sportswear

Score: 9,3030 today
Rank: 105/242 ↑3
over 90 days: −30.0%

adidas Originals is the official account of the iconic sportswear brand, focusing on promoting its latest collections, collaborations, and celebrity endorsements. The content primarily features athleisure fashion, sports equipment, and behind-the-scenes looks at events like Paris Fashion Week. The brand frequently collaborates with designers, athletes, and musicians, showcasing its products through aspirational figures and storytelling.

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Data as of Oct 27, 2026.

The raw numbers · last 90 days

Median views: 696.6K; per post
Median engagements: 20.4K; per post
Posts: 38; over 90 days
Followers: 37.6M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%99
Average views per post over 90 days
Engagement · 30%98
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

37.6M total followers

Platform	Followers	Score
Instagram@adidasoriginals	33.7M	9,888t1
YouTube@adidas Originals	378K	6,105t4
X@adidasoriginals	3.6M	8,086t2
Facebook@adidasoriginals	30M	not scored

Last 30 days

adidas Originals's top posts

Head-to-head

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