Top 50 Beauty · United States
Bath & Body Works
- Score
- 9,043+23 today
- Rank
- 34/50 ↓10
- over 90 days
- −55−0.6%
Bath & Body Works is a global leader in personal care and home fragrance, known for its expertly crafted body care products and 3-wick candles. The brand focuses on creating luxury fragrance experiences with products like fine fragrance mists, body creams, and hand soaps across 2400 stores in the U.S., Canada, and internationally. Its online presence includes engaging promotions, seasonal sales, and philanthropic initiatives.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 211.5K
- per post
- Median engagements
- 3.6K
- per post
- Posts
- 157
- over 90 days
- Followers
- 9.8M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%92
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
9.8M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@bathandbodyworks | 7.6M | 9,497t1 |
| TikTok@bathandbodyworks | 1.2M | 8,460t1 |
| YouTube@Bath & Body Works | 48.2K | 4,310t6 |
| X@bathbodyworks | 289.6K | 4,556t6 |
| LinkedIn@bath-and-body-works | 608.9K | 9,174t1 |
| Facebook@bathandbodyworks | 11M | not scored |
| Threads@bathandbodyworks | 1.2M | not scored |
Last 30 days
Bath & Body Works's top posts
Instagram · 16 days ago#1BBBath & Body Works#AD Making a candle cake inspired by the @bathandbodyworks Lasting Legacy collection 🎂
1M views19.8K engagements
Instagram · 3 days ago#2BBBath & Body WorksIt’s officially the most wonderful time of the bear 🐻 🧸
174.2K views6.5K engagements
Instagram · 23 days ago#3BBBath & Body WorksNew Midnight Rouge is making a strong case for being your next signature scent 🌃
209.9K views6.2K engagements
Instagram · 23 days ago#4BBBath & Body Works#ad The most glamorous scent called for a matching mani 💅 gilded cateye nails inspired by the new Midnight Rouge fragrance from @bathandbodyworks ~ with notes of bright pear, jasmine absolute & amber musk
277.1K views5.7K engagements
Instagram · 2 days ago#5BBBath & Body WorksIt's time for everything to smell like peak fall: 🍂 $13.95 3-wick candles 🍂 $5.95 full-size mists & body sprays 🍂 $3.50 foaming hand soaps & Wallflowers fragrance refills Ends 10.25. Exclusions apply. See link…
158.6K views5.3K engagements
Instagram · 7 days ago#6BBBath & Body WorksTag which Everyday Luxuries scent you and your friends are 👀
111.3K views3.7K engagements
Head-to-head
