Creator brands · United States
Beautiful by Drew Barrymore
by Drew Barrymore
- Score
- 7,540+41 today
- Rank
- 153/200 ↑2
- over 90 days
- +383+5.0%
Beautiful By Drew is a lifestyle brand co-founded by Drew Barrymore and Shae Hong, focused on thoughtful designs for kitchens and homes. The brand emphasizes creating happier living spaces and moments through aesthetically pleasing and functional products, particularly kitchenware.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 19.9K
- per post
- Median engagements
- 459
- per post
- Posts
- 79
- over 90 days
- Followers
- 280.9K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%77
Average views per post over 90 days
- Engagement · 30%71
Average reactions per post
- Audience · 30%86
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
280.9K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@beautifulbydrew | 226.5K | 7,271t3 |
| TikTok@beautifulbydrew | 54.4K | 6,155t4 |
Last 30 days
Beautiful by Drew Barrymore's top posts
Instagram · 20 days ago#1BDBeautiful by Drew BarrymoreI love a rice maker… so naturally, we had to make a mini one! Introducing our @beautifulbydrew 3-Cup Rice Maker. Perfect for a single lady, a small family, or anyone who loves a little convenience in the kitchen. It’s…
8.3M views152.9K engagements
Instagram · 20 days ago#2BDBeautiful by Drew BarrymoreSmall size. Big comfort. 🍚✨ Meet the new 3-Cup Portable Rice Cooker, made for fluffy rice, cozy soups, warm oatmeal and all the little meals in between. With three simple presets and a compact, carry-friendly design,…
136.7K views1.1K engagements
Instagram · 12 days ago#3BDBeautiful by Drew BarrymoreIntroducing the Piping Collection 🎨 A new way to do color in the kitchen, with three two-tone pairings that feel unexpected, playful, and made to stand out 😍 You can now find some of your favorite kitchen appliances…
18.2K views1K engagements
Instagram · 11 days ago#4BDBeautiful by Drew BarrymoreFinally, an appliance worth noticing ✨ Our new Piping Collection pairs color with color for a countertop that feels considered from every angle. Available online only at Walmart.
30.6K views1K engagements
TikTok · 12 days ago#5BDBeautiful by Drew BarrymoreIntroducing the Piping Collection 🎨 A new way to do color in the kitchen, with three two-tone pairings that feel unexpected, playful, and made to stand out 😍 You can now find some of your favorite kitchen appliances…
15.9K views949 engagements
Instagram · 12 days ago#6BDBeautiful by Drew BarrymoreA little piping goes a LONG way! Introducing our newest appliance collection, where color meets contrast and everyday essentials get a little extra personality. This one has my whole heart! The Piping Collection @beau…
384.5K views783 engagements
Head-to-head
