Top 200 Brands · France
Chanel
Luxury 
- Score
- 9,326−3 today
- Rank
- 92/242 ↓30
- over 90 days
- −23−0.2%
CHANEL is a global luxury brand renowned for its fashion, accessories, fragrances, and beauty products. Founded by Gabrielle Chanel in 1910, the brand continues to innovate with haute couture, ready-to-wear collections, and iconic products like the Chanel No. 5 perfume. CHANEL's social media presence showcases its latest collections, behind-the-scenes craftsmanship, and collaborations with celebrities and artists.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 1.3M
- per post
- Median engagements
- 21.8K
- per post
- Posts
- 274
- over 90 days
- Followers
- 79.7M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%99
Average views per post over 90 days
- Engagement · 30%98
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
79.7M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@chanelofficial | 59.1M | 9,895t1 |
| TikTok@chanelofficial | 1.2M | 9,494t1 |
| YouTube@CHANEL | 2.9M | 8,347t2 |
| X@chanel | 13.5M | 3,087t8 |
| LinkedIn@chanel | 3M | 9,900t1 |
| Facebook@chanel | 24M | not scored |
| Threads@chanelofficial | 6.3M | not scored |
Last 30 days
Chanel's top posts
TikTok · 21 days ago#1CChanelKristen Wiig, Pedro Pascal, Dua Lipa and Nicole Kidman at the CHANEL Spring Summer 2027 show. Spring Summer 2027 collection Matthieu Blazy for CHANEL See more at chanel.com #CHANELSpringSummer #CHANELShow @Dua Lipa @N…
7.5M views1.8M engagements
TikTok · 21 days ago#2CChanelGuess the logo (once again) With Keohno, Angèle, Meng-Ke Wu, Lorena Schuett and Miu Natsha. Spring Summer 2027 collection Matthieu Blazy for CHANEL See more at chanel.com #CHANELSpringSummer #CHANELShow @CORTIS @💿 An…
3.1M views784.2K engagements
Instagram · 8 days ago#3CChanelAlexa Demie, Cole Escola and Ella Rubin at the 2026 Academy Museum Gala in Los Angeles. CHANEL is an official partner of the Academy of Motion Picture Arts and Sciences. #CHANELandCinema @AcademyMuseum @AlexaDemie @El…
9.3M views310.3K engagements
Instagram · 12 days ago#4CChanelCHANEL Haute Couture for Céline Dion—the making of the dress. A glimpse into the savoir-faire behind Céline Dion’s custom CHANEL Haute Couture dress, imagined by Matthieu Blazy. The look was entirely handmade by the a…
8.1M views271K engagements
Instagram · 21 days ago#5CChanelTaking flight. Spring Summer 2027 collection Matthieu Blazy for CHANEL The show will be revealed on 5th October at 9pm, Paris time. #CHANELSpringSummer #CHANELShow @Matthieu_Blazy
5.6M views186.7K engagements
Instagram · 19 days ago#6CChanelThe CHANEL front row. Spring Summer 2027 collection Matthieu Blazy for CHANEL See more at chanel.com #CHANELSpringSummer #CHANELShow @Matthieu_Blazy @AlexaDemie @HoneyDijon @Pascalispunk @Cortis @Euzhanpalcyofficial @…
4.9M views164.8K engagements
Head-to-head
