Creator brands · Sweden
Djerf Avenue
by Matilda Djerf
- Score
- 8,446+22 today
- Rank
- 87/200 ↓13
- over 90 days
- +104+1.2%
Matilda Djerf is the founder and face of Djerf Avenue, an ethically produced clothing brand based in Sweden with manufacturing in Portugal and Italy. She shares fashion lookbooks, styling tips, and lifestyle content, often featuring her personal style and promoting her brand's collections. Her posts frequently highlight sustainable practices, cozy aesthetics, and aspirational living, appealing to a global audience interested in fashion and ethical consumption.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 56.6K
- per post
- Median engagements
- 1.1K
- per post
- Posts
- 200
- over 90 days
- Followers
- 1M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%88
Average views per post over 90 days
- Engagement · 30%82
Average reactions per post
- Audience · 30%95
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
1M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@djerfavenue | 614.6K | 8,678t1 |
| TikTok@djerfavenue | 405.6K | 7,192t3 |
| YouTube@DJERF AVENUE | 10K | 749t10 |
Last 30 days
Djerf Avenue's top posts
TikTok · 24 days ago#1DADjerf AvenueWe’re officially open!!! 25 Bond Street
407.8K views35.1K engagements
Instagram · 24 days ago#2DADjerf AvenueWe’re officially open!!! 25 Bond Street
988.6K views22.4K engagements
Instagram · 6 days ago#3DADjerf AvenueTOMORROW @matildadjerf joins us to break down how she went from sharing her life online to building @djerfavenue and creating one of the most recognizable aesthetics on the Internet.
561.4K views6K engagements
Instagram · 3 days ago#4DADjerf AvenueMatilda's camera roll 🧚♀️ what do you spy?
173.1K views5.8K engagements
Instagram · 11 days ago#5DADjerf AvenueGIVEAWAY 🧊🤍 We’re giving away the full limited-edition Djerf Avenue x The Skinny Confidential collection: a PJ set, Frill Robe, Ice Roller, Face Towels and Mouth Tape. To enter, like this post, share it to your stor…
144K views4.5K engagements
Instagram · 27 days ago#6DADjerf AvenueCurrently building our home 🪜🔨
117.5K views3.9K engagements
Head-to-head
