Top 200 Brands · United States

Fenty Beauty

Beauty

Score: 9,258+23 today
Rank: 128/242 =
over 90 days: ——

Fenty Beauty, founded by Rihanna, is a global cosmetics brand offering cruelty-free haircare, makeup, skincare, and fragrance products. Available at major retailers like Sephora, Ulta Beauty, and Boots, the brand emphasizes inclusivity and innovation. Fenty Beauty frequently launches new products, collaborates with influencers, and hosts events like the Fenty Beauty Café.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 420.5K; per post
Median engagements: 15.2K; per post
Posts: 241; over 90 days
Followers: 18.9M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%97
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

18.9M total followers

Platform	Followers	Score
Instagram@fentybeauty	13.4M	9,817t1
TikTok@fentybeauty	3.6M	9,257t1
YouTube@Fenty Beauty By Rihanna	1.1M	7,884t2
X@fentybeauty	769.3K	3,434t8
Facebook@fentybeauty	1.2M	not scored
Threads@fentybeauty	2M	not scored

Last 30 days

Fenty Beauty's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Fenty Beauty's top posts

Compare Fenty Beauty with…