Creator brands · United States
Glossier
by Emily Weiss
- Score
- 8,9410 today
- Rank
- 17/34 ↓5
- over 90 days
- +21+0.2%
Glossier, Inc. is a beauty brand focused on making beauty accessible and uncomplicated, with a philosophy of 'Skin First. Makeup Second™'. They prioritize skincare, thoughtful design, and celebrate individuality and freedom of expression.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 114.1K
- per post
- Median engagements
- 3.4K
- per post
- Posts
- 114
- over 90 days
- Followers
- 5M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%93
Average views per post over 90 days
- Engagement · 30%91
Average reactions per post
- Audience · 30%99
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
5M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@glossier | 3.1M | 9,393t1 |
| TikTok@glossier | 1.1M | 8,132t2 |
| YouTube@Glossier | 244K | 2,341t9 |
| LinkedIn@glossier | 527.3K | 3,000t8 |
| Facebook@glossier | 430K | not scored |
Last 30 days
Glossier's top posts
Instagram · 17 days ago#1GGlossierFreshly baked and perfectly tinted 🥐 Just Baked Balm Dotcom is your newest little sweet treat, with a sugary pastry flavor and a hint of mauve. Shop first on the Sephora App in the U.S. and Canada today ✨ Available 1…
752.7K views25.1K engagements
Instagram · 10 days ago#2GGlossierYou might want to sit down for this. We’re giving away a Chanel bag! A Chanel 25 Mini in Ecru, to be exact. And yes, we’ve already mentally worn it to dinner and with every outfit. We’ve teamed up with Gab Waller to m…
642.2K views21.4K engagements
Instagram · 24 days ago#3GGlossierMeet our Holiday Collection! Mini fragrances, a juicy lip duo, and new Toasty Nuts and Just Baked Balm Dotcoms you’ll want to savor. Treat yourself and everyone on your list. Drop dates 👇 Mini Glossier You Wardrobe K…
597.7K views19.9K engagements
Instagram · 17 days ago#4GGlossierA little salty. A little sweet. A little toasty. Toasty Nuts Balm Dotcom is our holiday treat inspired by NYC’s nut carts. It goes on clear with a subtle copper shimmer and an ultra-rich texture that keep lips soft an…
560.3K views18.7K engagements
Instagram · 22 days ago#5GGlossierThe cutest members of our fragrance family 🌟 Four Glossier You fragrances in You, Doux, Fleur and Soie, are now cutie-patootie-sized for a limited time for the holidays. Your new little plus-ones land on the Sephora …
377.9K views12.6K engagements
TikTok · 25 days ago#6GGlossierWe’re keeping this one under wraps…but not for long. Coming soon.
178.4K views12K engagements
Head-to-head
