Creator brands · United States
Half Magic
by Donni Davy
- Score
- 7,357
- Rank
- 154/200 =
- over 90 days
- ——
HALF MAGIC is a beauty brand founded by Donni Davy, the head makeup artist behind Euphoria. The brand focuses on creative and expressive makeup products, encouraging individuals to 'wear their heart on their face.' It is associated with A24 and the creators of Euphoria.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 12.2K
- per post
- Median engagements
- 372
- per post
- Posts
- 54
- over 90 days
- Followers
- 434.6K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%70
Average views per post over 90 days
- Engagement · 30%68
Average reactions per post
- Audience · 30%90
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
434.6K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@halfmagicbeauty | 282.9K | 6,988t3 |
| TikTok@halfmagicbeauty | 151.7K | 5,794t4 |
Last 30 days
Half Magic's top posts
Instagram · 7 days ago#1HMHalf MagicSpotted on pop phenom Rhea Raj 👀 VELVET FLIK in Scene Snatcher making a statement in the waterline. Makeup by @selenaruizmakeup 🖤
47.9K views1.6K engagements
Instagram · 25 days ago#2HMHalf MagicOur Muses have been making some serious magic lately 🪄✨ Swipe through to see what @itsjuliakbye, @kolbisamanthaa, @keylieeeee, @yooncanvas + @vraioufoz have been wearing + consider this your sign to make some magic t…
24.3K views810 engagements
Instagram · 28 days ago#3HMHalf MagicYou know our Face Gems, but do you know why @donni.davy created them? 👀✨ After seasons of individually gluing rhinestones onto faces in the Euphoria makeup trailer, Donni wanted something better: beautiful, high-impa…
27.6K views655 engagements
Instagram · 2 days ago#4HMHalf MagicHave you fallen hard for VELVET FLIK yet? 🖤 Donni’s already dreaming up more shades, but first we need to know: which of the OG 7 has your heart? And if you’re loving your VELVET FLIK, don’t forget to leave us a review!
18.3K views602 engagements
Instagram · 17 days ago#5HMHalf Magic15+ years as a professional makeup artist means Donni knows exactly what she needs from a formula. Half Magic products are put through the ultimate real-world wear test: long days on set, extreme weather, sweat, tears…
19K views431 engagements
Instagram · 11 days ago#6HMHalf MagicThis lavender dream on Cassie in Euphoria S3, E7 💜✨ STILL not over it. The soft washes of purple, the sparkle, the perfectly dreamy finish... Recreate the magic with: EYES: ⭐️ CHROMADDICTION MATTE in Laviwinkle ⭐️ GL…
14.7K views377 engagements
Head-to-head
