Creator brands · United States
Magnolia
by Chip Gaines & Joanna Gaines
- Score
- 9,0690 today
- Rank
- 29/200 ↑7
- over 90 days
- +75+0.8%
Official account for Magnolia, a lifestyle brand founded by Chip and Joanna Gaines. It publishes home decor, interior design, seasonal recipes, how-tos, product launches, sales, and event updates tied to the Silos in Waco, Texas. Posts highlight Magnolia Home, Magnolia Table, Magnolia Network, collaborations such as Loloi rugs, and recurring events including Silobration, Decade of Design, and holiday visits.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 248.4K
- per post
- Median engagements
- 4K
- per post
- Posts
- 66
- over 90 days
- Followers
- 6.6M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%92
Average reactions per post
- Audience · 30%99
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
6.6M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@magnolia | 5.8M | 9,589t1 |
| TikTok@magnolia | 273.3K | 6,675t3 |
| YouTube@Magnolia by Chip & Joanna | 238K | 2,330t9 |
| X@magnolia | 301.8K | 2,807t9 |
Last 30 days
Magnolia's top posts
Instagram · 19 days ago#1MMagnoliaLast year @joannagaines reinvented her cooking show and created #MagnoliaTable: At the Farm. Here’s a look at one of our favorite recipes she made, Bacon and Cheddar Quiche. You can stream the full episode (and rest o…
715.5K views18.7K engagements
Instagram · 6 days ago#2MMagnoliaChip had a vision… it just happened to involve buying an entire 15,000-square-foot mansion 👀 Follow Chip and Jo's most ambitious undertaking yet in #FixerUpper: Chip Bought a Mansion, premiering December 27th on @mag…
1M views17.5K engagements
Instagram · 4 days ago#3MMagnoliaMeet the dreamers, makers, and vendors behind the magic of #Silobration! Stop by the vendor fair to shop around and silobrate all weekend long!!
504.8K views12.6K engagements
Instagram · 4 days ago#4MMagnoliaLive from Waco, Texas: Good times at #Silobration! Thank you @thefray for closing out the night with a memorable concert under the stars. ✨
369.9K views12.3K engagements
Instagram · 25 days ago#5MMagnoliaA little Silobration Radio to hold me over until I can hear the real thing live later this month 📻✨ @mtjoyband @thefray @dylangossett @coryasbury Tickets are still available for Silobration concerts October 22-25 at …
699.2K views8.6K engagements
Instagram · 16 days ago#6MMagnolia’Tis the season to choose celebration through whatever inspires you: light and splendor, nostalgia and tradition, nature and whimsy—or even a little bit of it all. We’ve curated three collections to help set the scene…
237.1K views7.9K engagements
Head-to-head
