Top 200 Brands · France
Michelin
Automotive 
- Score
- 8,495+22 today
- Rank
- 232/242 ↓29
- over 90 days
- −402−4.3%
Michelin is a global leader in tire manufacturing and mobility solutions, known for its innovation in tire technology, motorsports, and sustainable mobility. The company produces content showcasing its products, partnerships, and advancements in materials science, often highlighting collaborations with automotive and aviation industries. Michelin also curates the MICHELIN Guide, celebrating culinary excellence worldwide.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 62.7K
- per post
- Median engagements
- 997
- per post
- Posts
- 70
- over 90 days
- Followers
- 1.8M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%89
Average views per post over 90 days
- Engagement · 30%81
Average reactions per post
- Audience · 30%97
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
1.8M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@michelin | 436.5K | 7,920t2 |
| TikTok@michelin | 41.6K | 1,361t10 |
| YouTube@Michelin | 92.7K | 3,609t8 |
| X@michelin | 79.1K | 5,411t5 |
| LinkedIn@michelin | 1.1M | 9,605t1 |
Last 30 days
Michelin's top posts
Instagram · 4 days ago#1MSome riders win races. A few become part of the sport itself. 💛🏁 @valeyellow46 looks back on the fans, the emotion and a connection that went far beyond what happened on the track. Relive the story in Racing o…
1.2M views86.4K engagements
Instagram · 18 days ago#2M@valeyellow46 . @marcmarquez93 . @fabioquartararo20 . @pecco63 . And many more. 🏁 Eleven seasons of racing, technological challenges and unforgettable moments, told by those who lived them. 🎬 Racing on Trust, th…
1.5M views39.5K engagements
Instagram · 11 days ago#3MWhen @valeyellow46 calls, you answer. 📞🏁 Behind every race is a constant conversation between riders and the people developing their tires. Sometimes, that conversation gets a little more personal. Discover th…
129.1K views6.1K engagements
Instagram · 24 days ago#4MThe spirit of an icon captured in a striking concept car. See you on October 11th at 7PM CEST.
151.3K views5K engagements
Instagram · 7 days ago#5MHe didn’t need to win. But he wanted Fabio... 🏁 @fabioquartararo20 remembers going head-to-head with Marc Márquez a battle between two riders searching for every last fraction of performance. Discover more in R…
41.8K views4.2K engagements
- LinkedIn · 20 days ago#6
Tick-tock, tick-tock… ⏳ A French icon is ready to roll into a new chapter. And we’re part of it. Just as we were at the very beginning. Stay tuned. 👀 (©) Citroën
M64.5K views813 engagements
Head-to-head
