Top 200 Brands · United States
Netflix
Streaming 
- Score
- 9,3740 today
- Rank
- 26/242 ↑27
- over 90 days
- +20+0.2%
Netflix US is the official content promotion account for Netflix in the United States, showcasing trailers, teasers, and behind-the-scenes content for TV series, films, and live programming. The account focuses on entertainment promotion, featuring a variety of genres targeting a global audience. Notable content includes series like 'BEEF S2', 'ROOMMATES', and documentaries such as 'The Plastic Detox'.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 2.6M
- per post
- Median engagements
- 71.7K
- per post
- Posts
- 1.6K
- over 90 days
- Followers
- 172M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%100
Average views per post over 90 days
- Engagement · 30%99
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
172M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@netflix | 42.6M | 9,948t1 |
| TikTok@netflix | 54.1M | 9,879t1 |
| YouTube@Netflix | 33.8M | 9,390t1 |
| X@netflix | 29.3M | 9,908t1 |
| LinkedIn@netflix | 12.2M | 9,622t1 |
| Facebook@netflix | 210M | not scored |
| Threads@netflix | 8.6M | not scored |
Last 30 days
Netflix's top posts
Instagram · 13 days ago#1NNetflixA Universe Begins. See how Narnia was created in NARNIA: THE MAGICIAN'S NEPHEW, a film by Greta Gerwig, only in theaters February 12.
23.9M views980.6K engagements
TikTok · 12 days ago#2NNetflixNight City always takes something. official trailer out now. Cyberpunk: Edgerunners 2 arrives October 20th. #CyberpunkEdgerunnersNetflix
6M views879K engagements
TikTok · 27 days ago#3NNetflixSHAQUILLE WHYYYYY #adifferentworldNetflix
5.6M views819.8K engagements
TikTok · 26 days ago#4NNetflixThe first minute of East of Eden, now playing. #EastOfEdenNetflix
87.5M views702.6K engagements
TikTok · 28 days ago#5NNetflixMeet your Anastasia “Stassie” Allen and Nate Hawkins. ICEBREAKER, a new series based on the best-selling novel by Hannah Grace, is coming soon to Netflix. #IcebreakerNetflix
5.5M views661.3K engagements
TikTok · 27 days ago#6NNetflixMatthew Perry’s sister and friends remember the generous, funny and larger than life man who rose to global superstardom — and share how the actor’s honesty became his greatest legacy. The One About Matthew Perry, an …
3.2M views654K engagements
Head-to-head
