Top 50 Beauty · United States

NYX

Score: 8,887+2 today
Rank: 38/50 ↓5
over 90 days: −71−0.7%

NYX Professional Makeup is a cosmetics brand known for its cruelty-free, professional-grade makeup products. The brand promotes inclusivity and artistry, offering a wide range of products from lip balms to eyeshadow palettes. Based in Los Angeles, NYX engages with its community through themed collections, tutorials, and collaborations, fostering a strong online presence across platforms like Instagram, TikTok, and YouTube.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 153.1K; per post
Median engagements: 1.9K; per post
Posts: 751; over 90 days
Followers: 17.1M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%95
Average views per post over 90 days
Engagement · 30%87
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

17.1M total followers

Platform	Followers	Score
Instagram@nyxcosmetics	14.1M	9,229t1
TikTok@nyxcosmetics	1.5M	8,349t2
YouTube@NYX Cosmetics	160K	5,625t5
X@nyxcosmetics	1.2M	7,371t3
LinkedIn@nyx-professional-makeup	91.1K	2,946t8
Threads@nyxcosmetics	1.7M	not scored

Last 30 days

NYX's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

NYX's top posts

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