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OOuai

Creator brands · United States

Ouai

by Jen Atkin

Score
8,877−15 today
Rank
48/200 ↓2
over 90 days
+28+0.3%

OUAI is a haircare and beauty brand focused on providing effective, sulfate-free products that enhance natural hair health and beauty. The brand emphasizes realistic beauty goals, offering quick how-to videos and relatable content across platforms like Instagram, TikTok, and YouTube. OUAI’s product line includes shampoos, conditioners, styling products, and nutritional supplements, all designed to nourish and repair hair.

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Data as of Oct 27, 2026.

The raw numbers · last 90 days

Median views
130K
per post
Median engagements
2.3K
per post
Posts
64
over 90 days
Followers
3.5M
all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

  • Reach · 30%94

    Average views per post over 90 days

  • Engagement · 30%89

    Average reactions per post

  • Audience · 30%99

    Total followers, relative to population

  • Consistency · 10%100

    Posting frequency (25 posts / 90 days = 100)

Platforms

3.5M total followers

PlatformFollowersScore
Instagram@theouai2.9M8,691t1
TikTok@theouai247.2K7,662t2
YouTube@OUAI21K4,111t7
X@theouai11.5K1,050t10
LinkedIn@theouai271.1K9,294t1

Last 30 days

Ouai's top posts

  1. Dead ends kill. CHOPPED—a OUAI limited series starring Victoria Pedretti ✂️ 10.26.
    Instagram · 4 days ago#1
    OOuaiOuai

    Dead ends kill. CHOPPED—a OUAI limited series starring Victoria Pedretti ✂️ 10.26.

    1.2M views80.4K engagements

  2. B*tch, I’m off the clock. Episode 1 of CHOPPED starring Victoria Pedretti. ✂️ Directed by Fidel Ruiz-Healy Written by Fidel Ruiz-Healy & Lilliana Winkworth Executive Producer: Rebecca Maar Producer: Julia Elaine Walke…
    Instagram · yesterday#2
    OOuaiOuai

    B*tch, I’m off the clock. Episode 1 of CHOPPED starring Victoria Pedretti. ✂️ Directed by Fidel Ruiz-Healy Written by Fidel Ruiz-Healy & Lilliana Winkworth Executive Producer: Rebecca Maar Producer: Julia Elaine Walke…

    1.7M views73K engagements

  3. Dead ends kill. CHOPPED—a OUAI limited series starring Victoria Pedretti ✂️ 10.26.
    TikTok · 4 days ago#3
    OOuaiOuai

    Dead ends kill. CHOPPED—a OUAI limited series starring Victoria Pedretti ✂️ 10.26.

    638.7K views8K engagements

  4. Holiday looks like whatever you want it to, but St. Barts will always make its way in. Featuring how @elizabeth.ofarrelly brought the ultimate St. Barts Solid Fragrance trip to life. This long-lasting, solid EDP is pe…
    Instagram · 29 days ago#4
    OOuaiOuai

    Holiday looks like whatever you want it to, but St. Barts will always make its way in. Featuring how @elizabeth.ofarrelly brought the ultimate St. Barts Solid Fragrance trip to life. This long-lasting, solid EDP is pe…

    112.2K views3.7K engagements

  5. One too many bleach & tones. Episode 2 of CHOPPED starring Victoria Pedretti is out now, right here ✂️
    Instagram · 10 hr. ago#5
    OOuaiOuai

    One too many bleach & tones. Episode 2 of CHOPPED starring Victoria Pedretti is out now, right here ✂️

    93.2K views3.3K engagements

  6. Hair care is caring. 🎀🧸
    Instagram · 18 days ago#6
    OOuaiOuai

    Hair care is caring. 🎀🧸

    63.5K views2.1K engagements

Head-to-head

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