Creator brands · United States
Papatui
by Dwayne Johnson
- Score
- 6,4420 today
- Rank
- 180/200 ↓33
- over 90 days
- −1,010−12.8%
PAPATUI is a men’s care brand founded by Dwayne 'The Rock' Johnson, offering skincare and grooming products available at major retailers like Target and Walmart. The brand focuses on promoting self-care routines, featuring products such as shampoos, conditioners, body washes, facial cleansers, moisturizers, and tattoo care sprays. Content primarily includes product showcases, gift ideas, and seasonal promotions, often leveraging celebrity endorsements and collaborations.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 6.7K
- per post
- Median engagements
- 216
- per post
- Posts
- 32
- over 90 days
- Followers
- 153.9K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%59
Average views per post over 90 days
- Engagement · 30%58
Average reactions per post
- Audience · 30%78
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
153.9K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@papatui_ | 153.9K | 6,388t4 |
Last 30 days
Papatui's top posts
Instagram · 10 days ago#1PPapatuiSpelhouse Homecoming, we pulled up fam! 🔥🏈 Our @papatui_ rolled into the ATL to celebrate one of the biggest homecoming weekends of the year 🙌🏾 🥃 Much love to the entire SpelHouse fam and enjoy your PapaTui!! ~ R…
1.8M views14.9K engagements
Instagram · 15 days ago#2PPapatuiCrafting a routine from scratch? Start here. 👊🏽 Just the essentials. No overthinking required. Whatever your routine looks like, PAPATUI’s got you covered. 💪🏽
3.8K views218 engagements
Instagram · 19 days ago#3PPapatuiYour face needs backup. 💧 Luckily, we’ve got you covered. Cold weather. Post-shower. After shaving. Before bed. PAPATUI Restoring Facial Moisturizer delivers lightweight, fast-absorbing, 24-hour hydration with niacin…
6K views201 engagements
Instagram · 2 days ago#4PPapatuiA good run deserves a great deodorant and an even better scent. Our PAPATUI 96-Hour Aluminum-Free Deodorant in Cedar Sport is the perfect post-run move. Don’t believe us? Just ask Alayna (@alaynasepic) from Cooldown R…
3.7K views139 engagements
Instagram · 29 days ago#5PPapatuiSweaty pits? We got you. 💪 PAPATUI Antiperspirant helps keep sweat and odor in check, so you can stay dry and smell good all day.
3.6K views124 engagements
Instagram · 22 days ago#6PPapatuiSeasons changing means it’s time for a PAPATUI Prime Day reset. 📦 Cleanse. Exfoliate. Moisturize. Three PAPATUI face care essentials to get your routine back in order. Find PAPATUI on Amazon and save up to 30% off th…
2.5K views100 engagements
Head-to-head
