Creator brands · Japan
ReZARD
by Hikaru
- Score
- 5,4130 today
- Rank
- 192/200 ↓56
- over 90 days
- −2,357−29.0%
ReZARD is a Japanese brand founded by YouTuber Hikaru, focusing on high-quality, affordable apparel, beauty products, and hospitality services. The brand operates hotels, spas, and villas across Japan, promoting a lifestyle of comfort and luxury. ReZARD's content includes product promotions, travel vlogs, and behind-the-scenes business insights, often featuring collaborations and character-driven marketing.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 4K
- per post
- Median engagements
- 86
- per post
- Posts
- 141
- over 90 days
- Followers
- 105.2K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%49
Average views per post over 90 days
- Engagement · 30%38
Average reactions per post
- Audience · 30%72
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
105.2K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@rezard.official | 40.1K | 3,882t7 |
| YouTube@IRIE × ReZARD Channel | 65.1K | 4,998t6 |
Last 30 days
ReZARD's top posts
![[No Holds Barred] We invited my friend Ike-chan to Goat and spilled way too many secrets during o...](/img/m/youtube_QLaD7wQmTuo.jpg)
YouTube · 2 days ago#1RReZARD[No Holds Barred] We invited my friend Ike-chan to Goat and spilled way too many secrets during o...
60.3K views1.2K engagements
YouTube · 6 days ago#2RReZARDI called Hikaru and he decided to buy a 300 million yen property in Dubai in an instant
116.6K views1.2K engagements
YouTube · 9 days ago#3RReZARD$200,000-an-hour chiropractic session
202.8K views1.1K engagements
YouTube · 26 days ago#4RReZARDI Had Our New Office Assessed by Yuka, the Fortune Teller Everyone’s Talking About, and the Resul...
122.9K views965 engagements
YouTube · 20 days ago#5RReZARDCheck out the production site for this energetic rice 🙇♂️
22K views509 engagements
![[Unlikely Collaboration] Singer MINMI, who is taking on the Budokan, and YURI, who draws 1,000 pe...](/img/m/youtube_lf_XO7pSsoI.jpg)
YouTube · 27 days ago#6RReZARD[Unlikely Collaboration] Singer MINMI, who is taking on the Budokan, and YURI, who draws 1,000 pe...
21K views222 engagements
Head-to-head
