Top 50 Luxury · Switzerland
Rolex
- Score
- 9,328+2 today
- Rank
- 9/50 ↑3
- over 90 days
- +19+0.2%
Rolex is a Swiss luxury watchmaker headquartered in Geneva, renowned for its craftsmanship, innovation, and prestigious timepieces like the Oyster Perpetual and Day-Date. The brand actively supports arts, sports, exploration, and environmental conservation through initiatives like the Perpetual Planet program. Rolex sponsors high-profile events in sailing, golf, and equestrian sports, and partners with influential figures across various fields to promote its values of excellence and achievement.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 1.1M
- per post
- Median engagements
- 26.1K
- per post
- Posts
- 134
- over 90 days
- Followers
- 22.3M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%99
Average views per post over 90 days
- Engagement · 30%98
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
22.3M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@rolex | 17.9M | 9,920t1 |
| YouTube@ROLEX | 2.8M | 8,414t2 |
| X@rolex | 891.2K | 8,833t1 |
| LinkedIn@rolex | 741.3K | 9,662t1 |
| Facebook@rolex | 8.1M | not scored |
Last 30 days
Rolex's top posts
Instagram · 11 days ago#1RRolexFirst we put the date in a window, then we improved the view. The Cyclops lens was introduced in 1953 to increase the date’s legibility. Over time it became one of our most emblematic features. Shown here on a Datejus…
2.2M views74.5K engagements
Instagram · 24 days ago#2RRolexThe Explorer II. Telling day from night when every hour looks the same. Launched in 1971 with an additional, orange 24-hour hand and a fixed graduated bezel. Provides essential timekeeping in the constant darkness of …
1.7M views62.9K engagements
Instagram · 18 days ago#3RRolexThe Datejust. Seizing the date since 1945. The first self-winding waterproof wristwatch to display the date in a window at 3 o’clock. Always evolving through our latest innovations, it retains the defining aesthetics …
1.8M views60.4K engagements
Instagram · 4 days ago#4RRolexStill swinging. With more than eighty years of continuously updated dials, refined bezels and improved movements, the Datejust keeps moving because we never stop. Here in white, yellow and Everose Rolesor versions. 36…
1.7M views56.7K engagements
Instagram · 27 days ago#5RRolexRolex is proud to present ‘Africa Earth’s Wild Home’, a landmark seven-part natural history series created by @natgeo. The episodes journey into the heart of Africa, revealing extraordinary wildlife, vast landscapes a…
1.6M views54.5K engagements
Instagram · 22 days ago#6RRolexA simple branch becomes a fishing rod in the hands of these resourceful chimpanzees. This technique allows them to harvest algae without getting wet. Through its partnership with the National Geographic Society and as…
2.1M views38K engagements
Head-to-head
