Top 200 B2B Creators · United States
Simon Sinek
Management 
- Score
- 9,289−2 today
- Rank
- 22/225 ↓6
- over 90 days
- −8−0.1%
Simon Sinek is a renowned author, speaker, and founder of The Optimism Company, dedicated to inspiring individuals and organizations to achieve their full potential. He is best known for his concept of 'Start With Why,' which he popularized in his widely viewed TED Talk. Sinek's content spans leadership, motivation, and personal growth, often shared through his books, podcasts, and public speaking engagements.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 682.8K
- per post
- Median engagements
- 16.7K
- per post
- Posts
- 299
- over 90 days
- Followers
- 20M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%99
Average views per post over 90 days
- Engagement · 30%98
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
20M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@simonsinek | 5.2M | 9,799t1 |
| TikTok@simonsinek | 1.9M | 9,138t1 |
| YouTube@Simon Sinek | 2.8M | 9,038t1 |
| X@simonsinek | 978.7K | 3,300t8 |
| LinkedIn@simonsinek | 9.1M | 10,745t1 |
| Facebook@simonsinek | 4.2M | not scored |
| Threads@simonsinek | 1.2M | not scored |
Last 30 days
Sinek's top posts
Instagram · 27 days ago#1SSSay "cheese" and you get a smile. Say "prune" and you get cheekbones. A Bit of Optimism is taking a brief hiatus, and we'll be back with brand-new episodes in a few weeks. Until then, we're revisiting some of our favo…
2.8M views76.6K engagements
Instagram · 11 days ago#2SSAt one point, the most important people in our lives were strangers. I asked psychotherapist Esther Perel (@estherperelofficial) for the one relationship skill we should all master, and her answer surprised me. When’s…
1.7M views57K engagements
Instagram · 24 days ago#3SSWork is taking on a whole new meaning. @simonsinek
1.4M views53.9K engagements
Instagram · 20 days ago#4SS1.2M views40.8K engagements
Instagram · 28 days ago#5SS"You don't hire for skills, you hire for attitude. You can always teach skills." —Herb Kelleher Video from SHRM26 (June 2026) in conversation with BambooHR CEO Bradley Rencher
916.2K views32.9K engagements
Instagram · 18 days ago#6SSThe struggle is the point. The process of figuring things out is what teaches us, fulfills us and, in the end, makes us happy. My fear is that AI makes it easy to skip that process entirely, including when we're tryin…
1.1M views31K engagements
Head-to-head
