Top 50 Beauty · Brazil

Skala Cosméticos

Score: 8,522−3 today
Rank: 46/50 ↓14
over 90 days: −502−5.2%

Skala Cosméticos is a Brazilian vegan beauty brand specializing in affordable, high-quality hair care products. Known for their 'Frutástica' line, they emphasize natural ingredients, sustainability, and inclusivity. The brand actively promotes new product launches, engages with community events like Beauty Fair, and collaborates with influencers to showcase their diverse range of hair treatments, oils, and gels.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 46.7K; per post
Median engagements: 1.2K; per post
Posts: 355; over 90 days
Followers: 3.6M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%87
Average views per post over 90 days
Engagement · 30%83
Average reactions per post
Audience · 30%99
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

3.6M total followers

Platform	Followers	Score
Instagram@skalacosmeticos	2.1M	8,522t1
TikTok@skalacosmeticos	1.5M	8,014t2
YouTube@Skala Brasil	26.1K	5,274t5
X@skalacosmeticos	10.1K	2,193t9
LinkedIn@skalacosmeticos	43.2K	6,499t4
Facebook@skalacosmeticos	536K	not scored
Threads@skalacosmeticos	420.2K	not scored

Last 30 days