Top 50 Beauty · Brazil
Sol de Janeiro
- Score
- 9,244−14 today
- Rank
- 10/50 ↓4
- over 90 days
- −37−0.4%
Sol de Janeiro is a Brazilian-inspired beauty brand specializing in luxurious body care, fragrance, and hair care products. Known for its nutrient-rich Amazonian ingredients, the brand promotes self-love and self-care through its transformative, deliciously scented products. Sol de Janeiro is available globally at premium retailers like Sephora and Ulta Beauty, emphasizing joy, confidence, and the Brazilian beauty philosophy.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 448.1K
- per post
- Median engagements
- 13.4K
- per post
- Posts
- 207
- over 90 days
- Followers
- 7.3M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%98
Average views per post over 90 days
- Engagement · 30%97
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
7.3M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@soldejaneiro | 3.3M | 9,725t1 |
| TikTok@soldejaneiro | 3.5M | 9,500t1 |
| YouTube@Sol de Janeiro Official | 338K | 8,761t1 |
| X@sdjbeauty | 14.5K | 1,208t10 |
| LinkedIn@sol-de-janeiro-body-care | 138.8K | 8,500t1 |
| Facebook@soldejaneiro | 448K | not scored |
| Threads@soldejaneiro | 342.5K | not scored |
Last 30 days
Sol de Janeiro's top posts
Instagram · 10 days ago#1SJSol de JaneiroYour fall mood board just found its scent 🌲💜 Misty forests, rainy beaches and a road trip to the wettest town on the map, all bottled into Cheirosa 59 and 59 Intense Swipe through, then send this to the friend wh…
1.7M views58.3K engagements
Instagram · 18 days ago#2SJSol de Janeirowhen the forecast in Forks says 100% chance of gloom, but your scent says 100% chance of Rio 🙂↕️ now pick your team: 🧛♂️ or 🐺? tell us below 👇
492.1K views34.5K engagements
Instagram · 13 days ago#3SJSol de Janeirothe boo basket that beats candy every time 🍬 tag the friend who deserves one this Halloween
362.9K views18.4K engagements
Instagram · 12 days ago#4SJSol de JaneiroOur Club Sol community on @tyb.xyz has been bringing it 💛 Here’s some of our favorite content from you, from fragrance obsessions to Sol reviews. Want to be featured next? Join Club Sol for free on the TYB app to tak…
522.8K views17.4K engagements
Instagram · 4 days ago#5SJSol de JaneiroINTRODUCING our holiday sets 🎁 Whether you love mists, hydration or Bum Bum, there’s a set for that ✨ Drop a hint and send this to your gift-giver. Available now at @sephora, @ultabeauty, @amazonbeauty, and soldejane…
491.5K views16.4K engagements
Instagram · 3 days ago#6SJSol de Janeiro59 doesn’t attract spiders. just one very specific spidey d 🕷️💜 @dunkin #hardlaunch swipe for how it started ➡️ back row, obviously. don’t ask us how the movie ended 🍿 spidey d asked for a pic. 59 sent their best a…
440.5K views14.7K engagements
Head-to-head
