Top 200 Brands · United States
WHOOP
Electronics 
- Score
- 9,0190 today
- Rank
- 199/242 ↓13
- over 90 days
- −82−0.8%
WHOOP is a wearable technology company focused on health, fitness, and performance optimization. They provide 24/7 insights through their wearable device, emphasizing data privacy, recovery, sleep science, and longevity. Their content includes educational posts, podcast episodes featuring experts, and updates on product features like Healthspan and Heart Screener.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 191.2K
- per post
- Median engagements
- 3.9K
- per post
- Posts
- 214
- over 90 days
- Followers
- 3.3M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%95
Average views per post over 90 days
- Engagement · 30%92
Average reactions per post
- Audience · 30%99
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
3.3M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@whoop | 2.3M | 9,437t1 |
| TikTok@whoop | 413.7K | 8,450t1 |
| YouTube@WHOOP | 165K | 6,263t4 |
| X@whoop | 148.7K | 7,424t3 |
| LinkedIn@whoop | 310.8K | 9,199t1 |
| Facebook@WHOOP | 189K | not scored |
| Threads@whoop | 188.2K | not scored |
Last 30 days
WHOOP's top posts
Instagram · 29 days ago#1WWHOOPWorn on world tour. For the biggest solo tour of his career, Niall Horan designed a custom SuperKnit inspired by where he comes from and where music takes him.
6.7M views224.2K engagements
Instagram · 30 days ago#2WWHOOPPerformance on repeat. WHOOP is part of the rhythm that helps Niall Horan show up ready, night after night.
5.2M views173.3K engagements
Instagram · 7 days ago#3WWHOOPTwo of my favorite training tools just teamed up. WHOOP and Zwift are officially connected, helping me make the most of every ride. Zwift now uses my WHOOP Recovery Score to recommend rides based on how ready my body …
812.2K views27.1K engagements
Instagram · 4 days ago#4WWHOOPThe hours of work that no one sees. Add up to every second of speed. @alba.racing is always preparing. Racing demands focus, precision, and control. Physical strength is essential for resilience. And the mind has to b…
616.9K views20.6K engagements
Instagram · 19 days ago#5WWHOOPMore context for every class. More of your training, connected. Your Peloton workouts now come into WHOOP with class details, instructor info, and more — while your WHOOP activities flow back into Peloton. The WHOOP x…
436.9K views14.6K engagements
Instagram · 8 days ago#6WWHOOPWHOOP is now in Watopia. Your daily data can now help Zwift recommend your next ride based on your Recovery. After every ride, Zwift will sync back to WHOOP so you can see power and cadence alongside the rest of your …
228.9K views7.6K engagements
Head-to-head
