Top 50 Beauty · France

YSL Beauty

Score: 9,291−1 today
Rank: 8/50 ↑1
over 90 days: +29+0.3%

YSL Beauty is the official online presence of Yves Saint Laurent Beauty, focusing on bold and daring beauty products. The brand publishes content across platforms like TikTok, Instagram, YouTube, and Twitter, showcasing makeup tutorials, fragrance campaigns, skincare routines, and exclusive backstage access. Collaborations with celebrities like Dua Lipa, Rosé from BLACKPINK, and Lenny Kravitz are central to their promotional strategy, emphasizing aspirational and artistic imagery.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 535.9K; per post
Median engagements: 21.6K; per post
Posts: 154; over 90 days
Followers: 14.8M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%98
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

14.8M total followers

Platform	Followers	Score
Instagram@yslbeauty	13M	9,869t1
TikTok@yslbeauty	1.3M	9,091t1
YouTube@YSL Beauty	268K	6,639t3
X@yslbeautyjp	136.3K	8,317t2
LinkedIn@ysl-beaute	105.9K	2,956t8
Facebook@yslbeauty	5M	not scored
Threads@yslbeauty	1.6M	not scored

Last 30 days

YSL Beauty's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

YSL Beauty's top posts

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