Top 200 Brands · Spain

Zara

Fashion

Score: 9,3540 today
Rank: 50/242 ↑10
over 90 days: +50.0%

Zara is a global fashion brand known for its trendy and accessible clothing, accessories, and beauty products. The brand frequently promotes its collections through creative campaigns, collaborations, and seasonal events. Zara’s content includes fashion showcases, behind-the-scenes looks at design processes, and lifestyle imagery.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 3.3M; per post
Median engagements: 31.9K; per post
Posts: 199; over 90 days
Followers: 78.8M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%100
Average views per post over 90 days
Engagement · 30%99
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

78.8M total followers

Platform	Followers	Score
Instagram@zara	61.7M	9,885t1
TikTok@zara	14.9M	9,883t1
YouTube@zara	171K	5,392t5
X@zara	1.3M	3,032t8
LinkedIn@zara	731.4K	9,194t1
Facebook@Zara	31M	not scored
Threads@zara	6.8M	not scored

Last 30 days

Zara's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Zara's top posts

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