Top 200 Brands · France

Decathlon

Sportswear

Score: 9,182+2 today
Rank: 157/242 ↑20
over 90 days: +129+1.3%

Decathlon is the world's largest sports retailer, founded in 1976 in France, dedicated to making sports accessible to everyone. The brand produces and promotes a wide range of affordable sports equipment and apparel, catering to both beginners and professionals. Decathlon's content focuses on product demonstrations, athlete collaborations, and educational posts about sports gear and activities.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 1M; per post
Median engagements: 7.1K; per post
Posts: 240; over 90 days
Followers: 2.4M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%99
Average views per post over 90 days
Engagement · 30%95
Average reactions per post
Audience · 30%98
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

2.4M total followers

Platform	Followers	Score
Instagram@decathlon	692.1K	9,453t1
TikTok@decathlon	436.3K	9,121t1
YouTube@DECATHLON	406K	5,225t5
X@decathlon	164.1K	8,407t2
LinkedIn@decathlon	723.1K	9,205t1
Facebook@Decathlon.France	1M	not scored

Last 30 days

Decathlon's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Decathlon's top posts

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