Bugatti leads BMW by 7 points.
The race
Data as of Oct 25, 2026.
Point by point
- 100Reach100
- 99Engagement100
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 4M
- Median views
- 2.7M
- 71.2K
- Median engagements
- 165.1K
- 350
- Posts
- 135
- 57.9M
- Followers
- 29.8M
Platform by platform
| BMW | Bugatti | |
|---|---|---|
| 44.4M9,958 | 9,97324.9M | |
| 8.5M9,876 | TikTok | 9,6011.9M |
| 2.1M8,934 | YouTube | 9,0921.5M |
| 2.7M9,205 | X | 9,4831.1M |
| 236.5K9,625 | 9,705488.5K | |
| 21M | 5.9M | |
| 6.8M | Threads | — |
Followers in bold when ahead · platform score in gray.